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AI Business Models

How AI companies make money, including subscriptions, usage pricing, marketplaces, services, margins, distribution, and defensibility.

Microsoft and Meta Are Steering Employees Toward In-House AI Tools

Microsoft and Meta are steering employees toward in-house AI tools even as they continue to spend heavily on Anthropic’s Claude, raising the prospect that major customers could build substitutes for the models they now buy. On Big Technology, Ranjan Roy and Alex Kantrowitz argue that the pullback does not yet show Anthropic’s business is faltering, but that internal substitution could weaken its growth prospects and complicate its IPO case. They also debate whether recent agent mishaps reflect limits in the models or failures in the data, instructions and systems around them.

Alex Kantrowitz · Ranjan RoyAlex KantrowitzOct 12, 202615 min read

Big Pharma’s Overlooked Drugs Can Become Billion-Dollar Businesses

Martin Shkreli argues that a technology’s technical breakthrough does not make it a sound investment: quantum computing may excel at a narrow set of problems, he says, without offering a viable business case. In a conversation with the Besties, he also describes pharmaceutical opportunity as finding drugs large companies have failed to develop well, while disputing claims that AI will soon transform drug discovery. Looking back on prison, Shkreli says his fixation on being a great trader obscured other paths and relationships that mattered more.

David Sacks · David Friedberg · Jason Calacanis · Chamath Palihapitiya · Martin ShkreliAll-In PodcastOct 12, 20268 min read

Revolut Targets US Dominance With a Credit-First Bank Launch

Revolut chief executive Nik Storonsky says the fintech wants to dominate the US, where it plans to challenge JPMorgan Chase and American Express with a credit-first launch. The proposed bank still needs full approval for its conditional charter and must be operationalized before Revolut can offer cards and loans; Storonsky says the company would then build out a broader digital offering. He also said the US would be the primary market if Revolut pursues a planned dual listing.

Nik Storonsky · Tom MackenzieBloomberg TechnologyOct 9, 20262 min read

OpenAI Will Delay Its IPO While It Adjusts to New AI Capabilities

OpenAI is selling its new Dots agent as a premium tool for people with substantial work to do, while CEO Sam Altman says the company will delay an IPO as it adjusts to more capable models and their safety requirements. In an interview with Bloomberg’s Ed Ludlow, Altman said OpenAI would slow training or releases if that helped advance safety, monitoring or security, and argued that going public during this transition would add investor demands at the wrong time.

Sam Altman · Romaine Bostick · Ed LudlowBloomberg TechnologyOct 8, 20264 min read

Hipcamp Turned a Shortage of Campsites Into a Private-Land Marketplace

Hipcamp founder Alyssa Ravasio argues that the company’s business model emerged when a campsite directory exposed a deeper problem: too few places to camp. Rather than simply make existing sites easier to book, Hipcamp began helping private landowners host campers, adding supply while giving owners a way to earn income from their land. In a conversation with Masters of Scale host Jeff Berman, Ravasio describes how customer complaints and early host demand helped establish that model—and why protecting her health became part of sustaining the company.

Jeff Berman · Reid Hoffman · Alyssa RavasioMasters of ScaleOct 8, 202610 min read

Oxytocin’s Marriage Promise Outruns the Evidence

Sam Parr sees a business model in organizations that build membership around a shared identity or practical need, then offer members financial products, often through partners. Shaan Puri points to Angel Studios’ member-voted, values-oriented entertainment and A24’s films aimed at audiences he says major studios overlook. Their discussion of oxytocin as a possible aid to couples is more tentative: both speakers question whether the science supports the pitch.

Peter Diamandis · Palmer Luckey · Sam Parr · Shaan PuriMy First MillionOct 5, 202614 min read

Bring Your Own Compute Could Make AI Apps Viable for Small Developers

OpenAI’s “Sign in with ChatGPT” could let apps use a customer’s existing AI allowance instead of paying model costs themselves, TBPN hosts John Coogan and Jordi Hays argue. They see the feature as a potential way to make compute-heavy products viable for small developers, but say it also raises a question of control: whether OpenAI is offering a useful integration or laying the groundwork for an app-store model that could leave developers with less leverage over customers and billing.

Jordi Hays · John CooganTBPNOct 3, 202611 min read

Nvidia’s Cloud Strategy Shifted From GPU Marketplace to Infrastructure Software

Nvidia’s DGX Cloud Lepton began as a bid to give developers a single front door to GPU capacity, potentially putting the company in competition with major cloud providers. John Coogan recalled that Jensen Huang framed the opportunity as a way for Nvidia to compete with those providers; Coogan argues that Lepton instead evolved into software for managing AI infrastructure across them, extending Nvidia’s reach without requiring it to become the cloud. The article also examines separate debates over executive conduct in the Factory–Cognition dispute and the role of shopping recommendations in AI assistants.

Jordi Hays · John Coogan · Tyler CosgroveTBPNOct 2, 20269 min read

Hybrid Filmmaking Brings AI-Assisted Production Back to Los Angeles

Luma AI COO Caroline Ingeborn argues that generative AI could help bring more film and television production to Los Angeles by lowering costs without replacing creative professionals. She points to “hybrid filmmaking,” in which actors and crews work onstage while AI places performances in different environments, as a way to make ambitious projects more feasible to produce locally.

Ed LudlowBloomberg TechnologyOct 1, 20264 min read

Suno Sees AI Turning Music Listeners Into Creative Participants

Suno chief executive Mikey Shulman argues that AI could make music less passive by letting listeners remix, cover and collaborate with their favorite artists. In a Bloomberg Tech interview, he says those experiences could draw people into making music and expand the business, while partnerships with rights holders could support products built around licensed music, voices or likenesses. These are possibilities he describes, not products he says are already available.

Ed Ludlow · Mikey ShulmanBloomberg TechnologyOct 1, 20264 min read

OpenAI Aims to Improve AI Quality While Driving Prices Down

OpenAI CEO Sam Altman says the company aims to improve AI while continuing to lower its price, arguing that cheaper tools can support broader use even as customers become more willing to spend. In an interview with Bloomberg’s Ed Ludlow about the launch of Dots, a new AI agent, Altman said it costs more than other products because it offers greater capability and uses more compute.

Sam Altman · Ed LudlowBloomberg TechnologySep 29, 20263 min read

Cambridge Proposal Calls for Comparable AI R&D Metrics and Crisis Plans

Government contact with AI lab leaders is increasing as Cambridge researchers call for comparable measures of AI’s role in research and development and plans for severe failures. TBPN hosts John Coogan and Jordi Hays also raise a specific market risk: if widely used agents make similar financial decisions at the same time, they could contribute to a bank run or flash crash. Coogan cautions that adoption and trust will take time.

John Coogan · Jordi HaysTBPNSep 29, 20269 min read

Cambridge AI Safety Proposal Calls for Shared RSI Measures and Crisis Planning

TBPN’s John Coogan described a University of Cambridge proposal for AI safety as a shift from general calls for cooperation to two practical steps: standardize measures of AI’s contribution to research and development, and prepare government responses to failures such as cyberattacks or disruptions to critical infrastructure. The proposal, as Coogan presented it, identifies what governments should assess and plan for, rather than supplying finished response plans. That case comes amid growing public attention to AI risk and closer engagement between technology leaders and Washington.

Jordi Hays · John CooganTBPNSep 29, 20269 min read

Meta’s Muse Shows How Connectors Can Make AI Agents Useful

Meta’s Muse is being used to argue that consumer AI may depend less on the most powerful model than on software that connects to services and takes tedious tasks off users’ hands. On Big Technology, Alex Kantrowitz says Muse’s early use points to a product opportunity for Meta—and a challenge to intermediaries such as travel-booking sites—while Ranjan Roy cautions that adoption will hinge on trust and whether cheaper, non-frontier models can do enough. Neither sees Muse as proof that frontier AI has lost its value.

Alex Kantrowitz · Ranjan RoyAlex KantrowitzSep 28, 202615 min read

OpenRouter’s 10 Trillion Daily Tokens Put Inference Fraud in Focus

OpenRouter co-founder Alex Atallah and investor Anjney Midha argue that AI will remain a multi-model market: labs can build capable models but still struggle to get them into developers’ hands. They say OpenRouter grew by providing a neutral way to discover, compare and route among models. Midha argues that as agents drive more continuous use, the resulting token flows create a growing target for fraud.

Alex Atallah · Anjney Midha · Shawn WangLatent SpaceSep 25, 202620 min read

Druski Built His Comedy Career Through Years of Work Before the Break

Comedian and producer Druski argues that success is rarely overnight: his career took years of making videos before a major break, and repeated rejections from networks led him to finance his own shows. In an interview with Steven Bartlett, he traces his drive to a difficult childhood and a period of isolation that helped him recognize comedy as his purpose. His account pairs persistence with judgment: commit to the work, he says, but choose a path rather than waiting for gatekeepers to choose you.

Druski · Steve Harvey · Steven BartlettThe Diary of a CEOSep 24, 202622 min read

Claude Opus 5.5 Cuts Listed Token Prices 40%

Anthropic is releasing Claude Opus 5.5 at lower token prices than its predecessor, as companies contend with the cost of expanding AI use. Bloomberg reporter Rachel Metz said the 40% price reduction does not guarantee a corresponding drop in customer bills, which depend on the volume and type of work run through the model. She also linked the release to Anthropic’s expected IPO and its chief executive’s call to pace frontier-model releases, noting that Opus 5.5 is not being presented as the company’s most capable public model.

Rachel Metz · Ed LudlowBloomberg TechnologySep 23, 20262 min read

Harvey Recovered Its Margins After AI Agents Drove Token Use Twentyfold

Harvey’s margin collapse showed how quickly stronger AI agents can make seat-based pricing uneconomic: token use surged, pushing reported gross margins to negative 50% before the company returned to positive territory. On Diet TBPN, hosts John Coogan and Jordi Hays also examined the practical limits behind the AI-agent pitch, including Meta’s reported use of human contractors to help its Muse assistant handle calls. Their discussion framed both cases as tests of who absorbs the costs and risks when AI systems take on more work.

John Coogan · Tyler Cosgrove · Jordi HaysTBPNSep 23, 202610 min read

Frontier AI’s Business Model Faces Pressure Ahead of IPOs

As Anthropic and OpenAI pursue ever-higher valuations and eventual public listings, Ranjan Roy argues that their frontier-AI business is showing strain in the metrics that matter most: spending by their biggest customers, token pricing, and demand for premium models. Alex Kantrowitz agrees those questions will require fuller financial disclosure, but argues that falling costs and fast-rising capability can still support growth—and that concerns about agentic systems should not be dismissed as corporate marketing. Their dispute over AI safety turns on the same question: whether the labs’ extraordinary-capability narrative reflects genuine risk, commercial incentive, or both.

Alex Kantrowitz · Ranjan RoyAlex KantrowitzSep 22, 202612 min read

Boom Plans to Finance Supersonic Flight With Data Center Power

Boom Supersonic founder Blake Scholl argues that the company’s engine program can finance and de-risk its planned Mach 1.7 airliner by first supplying trailerized, behind-the-meter power to AI data centers. After losing its intended engine supplier, Boom chose to develop and manufacture its own turbine core; Scholl says that same core can generate 42 megawatts in a stationary configuration while accumulating operating time before it flies on Overture. His broader case is that vertically integrated manufacturing, boomless overland cruise and a roughly $3,500 transatlantic break-even fare can make commercial supersonic service viable again.

Blake Scholl · Jason CalacanisAll-In PodcastSep 22, 20268 min read

Amazon Blocks Meta’s Muse to Defend Shopping and Advertising Control

TBPN hosts John Coogan and Jordi Hays argue that the commercial value of new AI video and shopping agents will depend less on raw model performance than on who controls the consumer interface. Coogan says ByteDance’s video advantage comes from its existing TikTok, CapCut and advertising distribution, while Hays casts Amazon’s block of Meta’s Muse as a defense of its shopping and advertising economics. They also report that Paramount’s settlement over its Warner Bros. Discovery acquisition keeps major production assets in California under a larger media owner.

Jordi Hays · John Coogan · Tyler CosgroveTBPNSep 21, 202610 min read

Hugging Face Bets on Cheap Robots to Build Physical AI

Hugging Face co-founder Thomas Wolf argues that Microduck, a sub-$400 open-source robot, is meant to bring more builders into physical AI—not by solving household work, but by giving users a capable machine on which to train and share behaviors. In this interview, Wolf places that bet alongside Hugging Face’s larger model: free public distribution supported by paid storage and compute infrastructure, with open models providing organizations an alternative when proprietary systems are unavailable, restricted or unsuitable. He also says that openness must be paired with stronger AI-driven cyber defense after the company’s own breach.

Jason Calacanis · Thomas Wolf · Lon HarrisThis Week in StartupsSep 18, 202618 min read

AI Has Turned Vulnerability Disclosure Into an Hours-Long Cyber Threat

Databricks chief executive Ali Ghodsi says the chance of AI causing human extinction is “close to zero,” arguing that the more immediate threat is AI-assisted cyberattack. He says the time for attackers to turn disclosed software vulnerabilities into working exploits has shrunk from roughly two years to hours, requiring heavier investment in adversarial testing and AI-based defenses. Ghodsi also cites the pace of AI change as a reason Databricks should remain private for now.

Ali Ghodsi · Ed LudlowBloomberg TechnologySep 17, 20265 min read

AI’s Next Test Is Turning Data-Center CapEx Into Revenue

Altimeter Capital’s Brad Gerstner argues that the AI-led market rise is not a dot-com-style bubble because Nasdaq earnings growth, not multiple expansion, has driven returns—but the gains have been concentrated in semiconductor and infrastructure suppliers rather than the companies buying compute. He says the investment case now hinges on whether AI labs, especially Anthropic and OpenAI, can grow revenue quickly enough to support a trillion-dollar data-center build-out, while power, permitting, labor, regulation and borrowing costs limit how much capacity can actually be delivered.

Brad Gerstner · Jason CalacanisAll-In PodcastSep 17, 20268 min read