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AI Business Models

How AI companies make money, including subscriptions, usage pricing, marketplaces, services, margins, distribution, and defensibility.

Anthropic’s Growth Case Hinges on Enterprise Returns and Compute Capacity

Anthropic’s S-1 presents a company growing at extraordinary speed, but the All-In hosts disagree on what its figures establish. David Sacks argues that rising margins, falling model costs and a large potential customer base support a historic business case; Chamath Palihapitiya says the unresolved questions are whether enterprise trials turn into durable, multimillion-dollar contracts and how the costly infrastructure buildout will be financed.

Jason Calacanis · Chamath Palihapitiya · David Friedberg · David SacksAll-In PodcastOct 30, 202614 min read

Google Cloud Backlog Grows as Search Ads Face an AI Monetization Problem

John Coogan argues that Alphabet’s results show Google Cloud accelerating while Search advertising growth slows and AI answers remain harder to monetize. The article then turns to two separate subjects: Jordi Hays recounts allegations from a Times report that a Chinese intelligence asset had developed a close relationship with Nvidia CEO Jensen Huang, and the hosts describe trading firms charging recurring fees for simulated challenges that may offer customers a chance at capital.

Bill Clinton · Jordi Hays · John Coogan · Tyler CosgroveTBPNOct 29, 202611 min read

Serval Uses Coding Agents to Bring Enterprise Automation Beyond Engineers

Serval co-founder and CEO Jake Stauch argues that coding agents make it practical for enterprise IT teams to build workflows in code rather than rely on complex drag-and-drop tools—a shift he sees as a direct challenge to ServiceNow. Serval pairs those agents with approvals, permissions and audit trails so employees beyond software engineering can build automations without giving up enterprise controls. Stauch says the opportunity depends not just on better models, but on helping customers put the work into production and govern what agents can do.

Sarah Guo · Jake Stauch · Elad GilNo PriorsOct 29, 202612 min read

ChatGPT Pro and Business Subscribers Can Claim Up to $500 in API Credits

OpenAI is adding monthly API credits to eligible ChatGPT Pro and Business subscriptions, but the benefit funds API use rather than providing a separate app-building environment. In a demonstration, developer Romain Huet shows how a subscriber can link credits to an API organization and use them to power features in an app; the allowance ranges from $20 per paid Business Standard seat to $500 per month, depending on plan and workspace limits.

Romain HuetOpenAIOct 29, 20263 min read

GPU Prices Are Rising Despite a Wave of New Compute Supply

Gavin Baker argues that the AI infrastructure buildout depends on more than expected GPU supply: companies must secure increasingly expensive compute and bring it online quickly enough to earn a return. Delays compound the cost of tight supply by leaving high-value equipment idle, while public listings by Anthropic and SpaceX could, in his view, unlock buying power for private-market investment. He reads Anthropic’s S-1 as evidence that enterprise adoption remains early, reinforcing the case for further investment.

Jordi Hays · John Coogan · Gavin BakerTBPNOct 27, 202610 min read

Amanda Bradford Opened The League to 500 Users After 8,000 Registered

Amanda Bradford built The League’s launch months before the dating app was ready, using in-person events and a waitlist to assemble a founding community. In her account, opening to just 500 people made it easier to see whether the product worked before expanding; she later concluded that launching in too many cities added complexity without meaningful revenue. Her approach treats pre-launch activity as a way to build and learn from an initial marketplace, not just generate buzz.

Alex Wilhelm · Lon Harris · Patrick Collison · Amanda Bradford · Jason CalacanisThis Week in StartupsOct 27, 202616 min read

Anthropic’s S-1 Shows $67 Billion Revenue Run Rate and Rising Margins

Anthropic’s S-1, as described by TBPN hosts John Coogan and Jordi Hays, shows a fast-growing company whose improving margins and falling compute costs are set against hundreds of billions of dollars in long-term capacity commitments. The hosts argue that the commitments are less alarming when viewed across their multiyear terms, but say the filing leaves unresolved questions about demand, the sources of revenue tied to terms-of-service violations and the founders’ plan to retain 50.1% of voting power after an IPO.

Jordi Hays · John CooganTBPNOct 26, 202611 min read

Anthropic’s S-1 Shows Strong Finances and a Slowing Growth Rate

Anthropic’s S-1 presents an IPO candidate with ample cash, not a company forced to go public to plug a funding gap, says Gil Luria, managing director at D.A. Davidson. But the filing also lays out an unusual governance structure: Anthropic is a public benefit corporation, and seven founders together control a majority of its voting power, leaving investors to weigh both the company’s stated purpose and how that group will make decisions.

Ed Ludlow · Gil LuriaBloomberg TechnologyOct 26, 20264 min read

Meta Seeks Up to $95 Billion in Stock Sales to Fund AI

Meta is seeking to raise as much as $95 billion through a stock offering to fund its AI investments, Bloomberg’s Sarah Frier reports. The plan combines common stock with shares from a new non-voting class, which Meta says could help attract different kinds of investors while preserving some of Mark Zuckerberg’s stake from dilution. Frier said the target exceeds Google’s $85 billion offering earlier this year, though she noted more skepticism around Meta’s plan.

Sarah Frier · Ed LudlowBloomberg TechnologyOct 26, 20263 min read

GPU Capacity Still Trades Through Private Quotes and Bespoke Contracts

Compute capacity still trades largely through private quotes, brokers and bilateral contracts, Affaan Mustafa of Jump Trading says, with larger commitments negotiated out of public view. He argues that falling token prices have not necessarily lowered compute costs: cheaper inference can drive more usage, while chips, power, data-center space and capital shape the price of capacity. The financing gap is sharpest for mid-size companies, whose demand may grow unevenly while suppliers need long-term commitments and upfront payments can consume scarce runway.

AI EngineerOct 23, 202610 min read

GPU Forward Curves Point to Rising H100 and B200 Prices

Carmen Li, CEO of Compute Exchange and Silicon Data, argues that buyers should procure GPU capacity through a neutral exchange rather than negotiate separately with hundreds of providers. Drawing on her experience as an energy-options market maker, she says an exchange can verify buyers and sellers, compare offers and support reserved and forward contracts without owning the GPUs it trades. Li also points to Silicon Data’s forward curves, which she says indicate that the market expects H100 and B200 prices to rise.

Carmen LiAI EngineerOct 23, 20267 min read

Meta’s Planned Capital Raise Looms Over AI Spending and Shares

Meta’s new nonvoting share class could give Mark Zuckerberg liquidity to cover a tax bill if California’s proposed wealth tax passes, while preserving his control, Ed Ludlow said. Alison Porter, a portfolio manager at Janus Henderson, said investors had anticipated a capital raise to support Meta’s growth spending and that uncertainty over its timing will weigh on the stock; without a third-party cloud business, she added, investors have less visibility into what the company’s AI spending will yield.

Ed LudlowBloomberg TechnologyOct 22, 20264 min read

GPU Contracts Assume Steady Demand; AI Workloads Do Not

Modal CEO Erik Bernhardsson argues that AI workloads need compute on demand, while much of the GPU market sells capacity in fixed, multiyear blocks that may begin months later. Modal pools supply across customers, regions and providers to match that capacity to demand that rises and falls. Bernhardsson says the model can make flexible access work, but leaves Modal exposed to the financial risk of long-term commitments if GPU prices or demand fall.

Basil · Erik BernhardssonLatent SpaceOct 22, 202624 min read

AI Demand Fluctuates, but GPU Capacity Still Sells in Three-Year Blocks

Modal CEO Erik Bernhardsson argues that AI workloads fluctuate too much for the GPU market’s prevailing model of capacity sold in fixed, multi-year blocks. In his account, Modal pools supply across customers and scales it with demand, but that flexibility requires the company to make increasingly large commitments to cloud providers—leaving it exposed if GPU prices fall or utilization weakens. The tension is central to how Bernhardsson weighs growth against the financial risks of securing capacity.

Basil · Erik BernhardssonLatent SpaceOct 22, 202618 min read

Netflix Forecasts a Fourth Straight Quarter of Slowing Sales Growth

Netflix’s fourth-quarter revenue forecast fell short of analysts’ estimates and pointed to a fourth consecutive quarter of slowing sales growth. Bloomberg’s Ed Ludlow said the forecast offered investors little sign of a stronger finish to the year; earnings per share was the only measure to beat estimates, and then by just a few cents. Netflix said its advertising business was on pace to bring in $300 million less than expected, one factor in the revenue shortfall.

Alexis Christoforous · Ed Ludlow · Norah MulindaBloomberg TechnologyOct 21, 20264 min read

SpaceX’s $100 Billion Revenue Goal Puts Capital Spending in Focus

Ahead of SpaceX’s third-quarter results, Bloomberg Intelligence’s Mandeep Singh said investors would focus on whether the company can finance the infrastructure needed to meet its growth targets. He cited the prospect of capital spending above $150 billion in 2027, arguing that contracted demand and guidance for $100 billion in annual recurring revenue do not settle whether investors will accept the cost of building capacity. George Ferguson said launches mainly enable businesses such as Starlink and future space-based data centers, while Singh described revenue from Grok itself as less certain than income from renting compute.

Ed Ludlow · Mandeep Singh · George FergusonBloomberg TechnologyOct 20, 20264 min read

AI Data-Center Forecast Rises to 50 Gigawatts as Demand Economics Remain Unsettled

John Coogan and Jordi Hays weigh AI’s infrastructure forecasts against the harder question of whether businesses can turn the capacity into economic value: SemiAnalysis raised its 2027 data-center forecast to 50 gigawatts, while the hosts said demand and spending remain uncertain. They apply a similar test to claims about Theranos, arguing that Holmes’s story should be judged against evidence of execution in an established medical-device industry. In their account of Poppi’s sale to PepsiCo, the headline $2.2 billion included $300 million contingent on milestones; Pepsi announced the earnout would be $12 million.

John Coogan · Jordi HaysTBPNOct 20, 202610 min read

Anthropic’s Revenue Growth Slowed as IPO Expectations Rose

Anthropic reported $16.8 billion in third-quarter revenue, up 45% from the previous quarter—a sharp slowdown from the more than 140% growth recorded from the first quarter to the second during the Claude Code surge. Ranjan Roy of Margins and journalist Alex Kantrowitz argue that the figures are hard to interpret without full financial disclosures, especially as investors weigh the company’s growth against expectations for its valuation. Roy says releasing Anthropic’s S-1 could help distinguish company figures from estimates and partial reports.

Alex Kantrowitz · Ranjan RoyAlex KantrowitzOct 19, 202611 min read

Data-Center Builders Borrowing at 9% Risk Destroying Value

DA Davidson technology research chief Gil Luria argues that AI demand and the risks of financing its infrastructure should be judged separately. He sees chip demand and Nvidia’s ecosystem supporting growth through 2030, but warns that data-center builders borrowing at high rates may destroy value even as demand rises.

Jensen Huang · Gil LuriaBloomberg TechnologyOct 15, 20264 min read

Investors Debate Whether Anthropic’s Growth Can Match IPO Expectations

Anthropic told prospective investors its third-quarter revenue was $16.8 billion, but Bloomberg reporter Bailey Lipschultz said the figure has not resolved a central question ahead of the company’s planned IPO: whether its growth is fast enough to meet investor expectations. Some investors see growth below 50% quarter over quarter as a sharp slowdown, while others question whether a company at Anthropic’s scale can be expected to double revenue every quarter; investors are also looking for evidence that growth can produce returns.

Bailey Lipschultz · Ed LudlowBloomberg TechnologyOct 15, 20263 min read

A Boutique Podcast Network Offers Hosts More Control Over Sponsorships

Rich Roll says he avoids shaping interviews around viral clips, even when that means they may not travel as far. His growing podcast network offers selected hosts hands-on support with sponsorships and other business work, an arrangement he says can help them retain more agency than they would in a larger network. Roll describes both choices as part of building a show and business around work he believes in.

Jeff Berman · Rich RollMasters of ScaleOct 15, 202611 min read

Private Equity Is Bringing New Capital and Exit Options to Sports Teams

K. Don Cornwell argues that private equity can help sports teams grow without taking control from their owners. The co-founder of Dynasty Equity, which has invested in the Seattle Seahawks and TMRW Sports, says capital and technology can improve teams’ business performance and give owners a clearer path to selling—while revenue growth beyond ticket prices can help preserve fans’ access.

Alex Rodriguez · Don Cornwell · Jason KellyBloomberg OriginalsOct 15, 20268 min read

Huang Says Export Controls Must Protect Technologies Without Shrinking U.S. Platforms

In his Taiwan travel video with Lex Fridman, NVIDIA chief executive Jensen Huang argues that technological leadership depends on more than controlling scarce capabilities: it also requires the customers, partners and industrial networks that help a technology platform grow. He applies that logic to export controls, making the case for selectively restricting technologies while preserving the reach that sustains innovation and prosperity. His account of Taiwan’s semiconductor ecosystem shows why, in his view, that reach depends on international relationships as well as domestic investment.

Lex Fridman · Jensen HuangLex FridmanOct 13, 202620 min read

Muse Wonder Combines Frontier-Model Claims With Personal Context

Meta is positioning its Muse Wonder model as both a bid to match rivals such as OpenAI and Anthropic and the engine for its consumer AI assistant, Muse. Bloomberg reporter Riley Griffin said chief AI officer Alexandr Wang described Wonder as competitive with leading models, while emphasizing that it was built for personal-agent tasks: using a user’s information to tailor responses. At launch, Griffin said, Wonder would be available through paid Muse subscriptions as Meta works to lower the cost of serving it.

Ed Ludlow · Riley GriffinBloomberg TechnologyOct 13, 20264 min read