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AI Business Models

How AI companies make money, including subscriptions, usage pricing, marketplaces, services, margins, distribution, and defensibility.

Carlyle Turned Fundraising, Talent, and Deal Exits Into Scale

David Rubenstein argues that Carlyle’s rise from a $5 million, deal-by-deal operation in 1987 to a firm managing $500 billion was built less on one investor’s foresight than on institutional compounding: recruiting specialists, raising capital, using Washington connections to open doors, and turning successful exits into proof for the next fund. Rubenstein, who came to private equity after careers in government and law, says his role was fundraising and building the organization while his partners led investment decisions. Even at Carlyle’s scale, he says, the entrepreneur’s job remains to assume that something can go wrong.

David Rubenstein · Sam ParrMy First MillionSep 14, 202612 min read

Mentava Targets Eager Preschoolers With Readiness-Based Reading Instruction

Mentava founder Niels Hoven argues that young children who are ready to learn should not be held to an age-based educational pace, and that well-designed software can help preschoolers acquire reading skills independently. In a working session with Tim Ferriss, Hoven describes the company’s phonics-based program and its challenge in selling an advantage parents cannot easily inspect before a trial. Ferriss argues that Mentava should lead with concrete parent results, clarify readiness and fit, and treat its $500 monthly price as qualification rather than obscure it.

Niels Hoven · Tim FerrissTim FerrissSep 11, 202619 min read

GPT-Live-1 Separates Live Voice From Agent Reasoning

OpenAI has released GPT-Live-1 in its API as a full-duplex voice frontend designed to keep spoken interactions moving through interruptions and background noise. The company positions the model as one layer of a broader application architecture: GPT-Live-1 handles live conversation, while a separately chosen backend provides reasoning, tool use and actions. Its listed price of 5 cents per minute applies only to that voice layer, not to backend inference or tool services.

OpenAISep 11, 20264 min read

Apple Prices Its First Foldable iPhone at $1,999

Bloomberg’s Mark Gurman argues that Apple’s $1,999 iPhone Duo is designed to make foldables feel less like an unfinished category, with a less visible crease, stronger construction and resistance to water and dust, despite trade-offs in telephoto capability and battery life. He says Apple is containing the headline U.S. price while looking to higher storage tiers and international pricing to protect margins, and is positioning the larger iPhone within an AI strategy that makes the phone the center of a user’s devices, data and context.

Ed Ludlow · Mark GurmanBloomberg TechnologySep 10, 20264 min read

Apple Launches $1,999 Foldable iPhone Duo Above the Pro Max

Bloomberg’s Ed Ludlow reports that Apple has launched the iPhone Duo, its first foldable handset, starting at $1,999 and reaching $3,199—$700 above the entry price of the iPhone 18 Pro Max. In his first keynote as chief executive, John Ternus positioned the device as both a new premium tier and part of Apple’s push to make the iPhone an “intelligence personal hub,” while Apple’s case for arriving late to foldables rests on durability and a crease designed to be barely visible when opened.

Ed LudlowBloomberg TechnologySep 10, 20263 min read

Consumer AI Must Prove It Expands Capability, Not Consumption

John Coogan and Jordi Hays question whether Apple’s foldable iPhone Duo and Meta’s Muse agent will give consumers meaningful new ways to create and act, or chiefly capture more spending, attention and commerce. Coogan argues that Apple can sell the Duo on status and familiar demand, and that Meta’s advantage may be distribution; Hays doubts that a larger screen or a personal agent necessarily expands human capability. Those consumer-facing bets coincide with Anthropic researcher Jacob Coxon’s resignation and warning that AI companies are racing toward dangerous systems, while Anthropic’s Evan Hubinger said the company did not yet have a plan to solve superintelligence alignment.

John Coogan · Steve Jobs · Jordi HaysTBPNSep 10, 202610 min read

AI Drove Half of Snowflake’s Quarterly Outperformance

Snowflake’s accelerating product-revenue growth is being driven in part by AI products that prompt customers to do more work on its data platform, CEO Sridhar Ramaswamy told Bloomberg Technology. He said AI accounted for roughly half of the company’s quarterly outperformance, with its free Coco coding agent designed to generate paid consumption across Snowflake rather than subscription revenue. Ramaswamy argues that Snowflake’s advantage over Databricks lies in its governed position around enterprise data, though the company must still show that delayed renewals will lift its weaker-than-expected contracted-revenue measure.

Ed Ludlow · Sridhar RamaswamyBloomberg TechnologySep 3, 20264 min read

Scientific Capacity Has Outpaced the Systems That Turn Discoveries Into Cures

Science communicator Saloni Dattani argues that medicine has made substantial, often incremental gains—from steep declines in heart-disease deaths to new vaccines and cancer treatments—but scientific capability alone does not produce cures. In her TED talk, she says treatments are delayed when markets do not reward development, trials cannot recruit enough patients, or research is poorly matched to how diseases spread. Malaria, childhood leukemia and Ebola show how targeted funding, cross-border trial networks and adaptive study designs can turn existing knowledge into lifesaving care.

Saloni DattaniTEDAug 31, 20265 min read

LIV Golf Seeks New Funding as Saudi Support Recedes

LIV Golf’s future is uncertain as Saudi Arabia’s Public Investment Fund prepares to end its backing and the league seeks new financing, Bloomberg reports. League leader Scott O’Neil says a lead investor has signed a board-approved term sheet, though the deal is nonbinding; Bloomberg’s Reshmi Basu identifies BC Partners as the prospective investor and says potential backers have questioned the player equity required. The league must now show it can become a commercial business after more than $5 billion in Saudi spending failed to produce a television audience comparable with the PGA Tour’s.

Rory McIlroy · Reshmi Basu · Lindsey Reiser · Bryson DeChambeau · Adam Minter · Tiger Woods · Randall Williams · Alan Shipnuck · Juliette Saly · Scott O'Neil · Greg Norman · Brian RolappBloomberg OriginalsAug 28, 20265 min read

MicroDuck Extends Hugging Face’s Open-Source Robotics Ecosystem

Hugging Face is positioning its $399 MicroDuck robot as an entry point to a broader market for programmable, open-source robotics. Chief Science Officer Thomas Wolf argues that a low-cost, modifiable device can bring more developers, enthusiasts and families into the company’s ecosystem of models, datasets and training tools, while generating hardware revenue itself. He says the self-righting robot’s launch produced more than $500,000 in sales within hours and that robotics datasets are now the fastest-growing category on Hugging Face’s platform.

Ed Ludlow · Thomas WolfBloomberg TechnologyAug 27, 20265 min read

Mac Mini Starts at $900 Amid AI Demand and Chip Shortages

Apple is raising the entry price of its desktop Macs as customers buy Mac minis and Mac Studios for local AI processing and memory and silicon shortages constrain supply. The Mac mini now starts at $900, up from $600, while an M5 Ultra Mac Studio starts at about $5,500. Bloomberg’s Mark Gurman presents Apple and Oura as companies seeking more value from premium hardware: Apple through higher-priced computing capacity, and Oura through subscriptions alongside device sales; he reports Oura’s IPO could raise up to $3 billion at a valuation above $16 billion and says its hardware and service margins are strong.

Ed Ludlow · Mark GurmanBloomberg TechnologyAug 25, 20264 min read

Agentic Search Requires a New Payment Model for Publishers

Parallel Web Systems founder and CEO Parag Agrawal argues that AI agents will make the web’s human-centered search and advertising model untenable: they will query far more often than people, but cannot generate the clicks and conversions publishers rely on. His proposed alternative combines agent-oriented retrieval—ranked by task outcomes rather than human clicks—with a Shapley-value-inspired payment system that would compensate content owners for the value their material adds to an agent’s work.

Andrew Reed · Sonya Huang · Parag AgrawalSequoia CapitalAug 25, 202613 min read

Making Soda, Not Gut Health, Poppi’s Customer Entry Point

Allison Ellsworth argues that Poppi became a more than $500 million beverage brand by treating awareness as its primary operating metric and positioning a low-sugar, prebiotic drink first as soda rather than as a gut-health product. The company accepted years of losses to fund retail expansion, social media, creators and Super Bowl advertising, while using digital demand to support national distribution. Ellsworth says Pepsi’s acquisition solved the remaining constraint: access to beverage channels and distribution systems Poppi could not build alone.

Shaan Puri · Sam Parr · Allison EllsworthMy First MillionAug 24, 202613 min read

Anthropic Targets $75 Billion IPO at Up to $2 Trillion

Anthropic is preparing an IPO that Bloomberg reports could match or exceed SpaceX’s record-setting debut, potentially raising more than $75 billion at a valuation above its last private mark of $965 billion. Shirin Ghaffary says the company’s case for going public is access to a repeatable source of capital for multibillion-dollar model-training costs, while Liana Baker says investors will have to judge whether AI demand supports that valuation despite reported losses and high compute spending.

Ed Ludlow · Shirin Ghaffary · Liana BakerBloomberg TechnologyAug 21, 20264 min read

Broadcom’s AI Financing Could Reach $100 Billion Through an SPV

Bloomberg’s Ed Ludlow reports that Broadcom is discussing an AI-infrastructure financing structure that could total $100 billion across senior and junior debt, rather than a single $100 billion corporate borrowing. Under the proposed arrangement, an SPV financed by lenders and investors would buy Broadcom equipment and lease it to an end tenant, while Broadcom backstops the $60 billion to $70 billion senior-debt portion. Ludlow argues that the structure leaves debt central to the transaction but distributes ownership, borrowing and equipment-use obligations among several parties.

Caroline Hyde · Ed LudlowBloomberg TechnologyAug 21, 20264 min read

Meta Becomes One of Microsoft’s Largest AI Customers

Bloomberg’s Brody Ford reports that Meta has become one of Microsoft’s largest AI customers, spending hundreds of millions of dollars annually on Azure and consuming trillions of tokens a week, apparently largely for coding assistance. Ford argues that the relationship underscores how Microsoft’s AI revenue remains concentrated among a small group of large technology buyers, despite its broader customer base. Meta’s interest in building an API business could eventually turn a major Azure customer into a more direct supplier of AI services.

Brody Ford · Ed LudlowBloomberg TechnologyAug 20, 20264 min read

ElevenLabs Launches Realtime Voice Model With Audio Tags in 70+ Languages

ElevenLabs says its generally available Eleven v3 Conversational model is built for realtime voice applications where delivery is part of the response, not merely a rendering of text. The company pitches audio tags for fine-grained expressive control, consistent streaming quality, and support for more than 70 languages, positioning the model for support agents, assistants and interactive characters that need to convey reassurance, urgency or tension as an exchange unfolds. ElevenLabs offers it through ElevenAgents and its API from $0.05 per 1,000 characters, with lower rates at scale.

ElevenLabsAug 20, 20264 min read

Open Weights Let DeepSeek V4 Pro Escape Single-Provider Pricing

Two Minute Papers host Károly Zsolnai-Fehér argues that DeepSeek V4 Pro 0813 makes open model weights a material alternative to dependence on a single AI provider: although DeepSeek has raised API prices, developers can retain the MIT-licensed model and run it through competing hosts or their own infrastructure. He says the release delivers its largest benchmark gains in software engineering and harder data-science tasks, while still trailing the cited closed-model baseline in full-stack and tool-use tests. Zsolnai-Fehér attributes the improvement to post-training specialist models, multi-teacher distillation and DSpark inference techniques rather than a new base architecture.

Károly Zsolnai-FehérTwo Minute PapersAug 19, 20265 min read

AI Infrastructure May Outrun the Capital Needed to Finance It

Ben Thompson argues that the AI boom’s central risk is not that the technology fails, but that its infrastructure buildout exhausts available financing before AI revenue can support it. On Invest Like the Best, he compares the mismatch between short-term capital and long-lived assets to the railroad era: a financial bust could hurt the companies and investors funding the buildout without stopping AI’s broader economic impact. He says the likely survivors are companies such as Amazon and Google that can finance capacity cheaply and put it to work inside existing businesses while external demand develops.

Patrick O’ShaughnessyInvest Like The BestAug 18, 202614 min read

Anthropic Reports 14-Fold Revenue Growth Ahead of Potential IPO

Bloomberg News reports that Anthropic told prospective investors its second-quarter revenue was at least 14 times higher than a year earlier, with a preliminary figure above $1 billion and positive adjusted operating income adding to the case ahead of a possible IPO. Bloomberg’s Rachel Metz says the figures point to growing business and consumer demand for Claude, but cautions that Anthropic’s reported run rate is not directly comparable with OpenAI’s because the companies calculate recurring revenue differently.

Ed Ludlow · Rachel MetzBloomberg TechnologyAug 17, 20264 min read

Creator-Owned Products Must Outperform the Sponsorship Revenue They Displace

John Coogan and Jordi Hays argue that ambitious public claims in technology and media face sharper scrutiny when the mechanisms behind them come into view. Coogan says Anthropic’s moral framing makes Cami Clark’s reported influence on chief executive Dario Amodei and investor relationships a legitimate subject of reporting; Tesla’s reported Roadster demonstration, meanwhile, may test whether a “flying” car amounts to more than a SpaceX-style stunt. They make a similar economic case for creator brands: a product must generate more profit than the sponsor revenue it displaces.

Jordi Hays · John CooganTBPNAug 15, 202611 min read

Anthropic’s IPO Would Test Whether AI Token Demand Can Fund Compute

All-In’s panel, joined by investor Gavin Baker, argues that Anthropic’s reported $2 trillion IPO would be a critical test of whether customer demand for AI can sustain the debt-financed compute buildout behind it. David Sacks calls Anthropic the industry’s “pace car”: continued growth would support spending across cloud capacity, chips and power, while a demand-led slowdown could trigger a broader pileup. The discussion also weighs whether cheaper open models and Grok will erode frontier labs’ pricing power—or expand the market while leaving a premium for leading systems.

Jason Calacanis · David Sacks · Gavin BakerAll-In PodcastAug 14, 202618 min read

OpenAI’s Annualized Revenue Run Rate Exceeds $40 Billion

Bloomberg’s Rachel Metz reports that OpenAI is on track to exceed a $40 billion annualized revenue run rate, roughly twice its level at the end of 2025, driven by paying ChatGPT users, growing business adoption and its Codex coding assistant. She says consumer use remains OpenAI’s largest business, but the company’s rapid growth does not resolve its central economic problem: compute is both its biggest expense and an ongoing capacity constraint.

Tim Stenovec · Rachel MetzBloomberg TechnologyAug 14, 20263 min read

Cerebras Cloud Growth Depends on Securing Data-Center Capacity

Cerebras CEO Andrew Feldman argues that renting compute through the company’s first-party cloud has become a fast-growing, profitable business, with cloud and other service revenue rising 281% year over year to $126 million in the second quarter. He says the company’s ability to control its own data-center deployments lets it turn hardware into available capacity more quickly than its hardware customers can, even as demand and a $25.4 billion backlog build.

Andrew Feldman · Ed LudlowBloomberg TechnologyAug 13, 20264 min read