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AI Consumer Products

Consumer-facing AI apps, personal assistants, social products, productivity tools, entertainment, companionship, and mainstream adoption.

Gambling, Pornography, and Games Fill a Growing Void of Purpose

Psychiatrist and Healthy Gamer co-founder Alok Kanojia argues that pornography, gambling and video games become most damaging not because pleasure is inherently suspect, but because they can substitute for agency, intimacy, purpose and a believable future. In conversation with Chris Williamson, he frames young men’s high-frequency use of such outlets as a response to pain, boredom and blocked opportunity—and warns that AI, gambling apps and other low-friction tools can offer relief while displacing the capacities people need to build a life.

Alok Kanojia · Chris WilliamsonChris WilliamsonSep 17, 202622 min read

Apple’s iPhone Duo Bets Foldables Need Software, Not Just Screens

Bloomberg’s Chris Welch argues that Apple’s $1,999 iPhone Duo shows the advantage of entering foldables late: instead of merely adding a larger folding screen, Apple has reworked iOS around the device’s shorter, wider shape. In Welch’s early assessment, thumb-accessible controls, a matte 7.6-inch inner display and a barely noticeable crease make the Duo feel more coherent than earlier foldables, though its case rests on refinement rather than a single breakthrough.

Chris Welch · Ed LudlowBloomberg TechnologySep 11, 20264 min read

Apple Prices Its First Foldable iPhone at $1,999

Bloomberg’s Mark Gurman argues that Apple’s $1,999 iPhone Duo is designed to make foldables feel less like an unfinished category, with a less visible crease, stronger construction and resistance to water and dust, despite trade-offs in telephoto capability and battery life. He says Apple is containing the headline U.S. price while looking to higher storage tiers and international pricing to protect margins, and is positioning the larger iPhone within an AI strategy that makes the phone the center of a user’s devices, data and context.

Ed Ludlow · Mark GurmanBloomberg TechnologySep 10, 20264 min read

Apple Launches $1,999 Foldable iPhone Duo Above the Pro Max

Bloomberg’s Ed Ludlow reports that Apple has launched the iPhone Duo, its first foldable handset, starting at $1,999 and reaching $3,199—$700 above the entry price of the iPhone 18 Pro Max. In his first keynote as chief executive, John Ternus positioned the device as both a new premium tier and part of Apple’s push to make the iPhone an “intelligence personal hub,” while Apple’s case for arriving late to foldables rests on durability and a crease designed to be barely visible when opened.

Ed LudlowBloomberg TechnologySep 10, 20263 min read

Conversation Works When Facts Become Stories and Depth Is Earned

Behavioural researcher Vanessa Van Edwards argues that people become easier to talk to not by being more impressive, but by replacing scripted fact-gathering with reciprocal exchanges that invite stories, emotion and a genuine turn for the other person. In her framework, conversation should move gradually from safe facts to personal goals and, only when trust permits, to identity and self-narrative. The practical discipline is to match depth to context, listen for cues that someone wants the floor, and avoid treating curiosity as a licence to demand disclosure.

Steven Bartlett · Vanessa EdwardsThe Diary of a CEOSep 10, 202620 min read

Consumer AI Must Prove It Expands Capability, Not Consumption

John Coogan and Jordi Hays question whether Apple’s foldable iPhone Duo and Meta’s Muse agent will give consumers meaningful new ways to create and act, or chiefly capture more spending, attention and commerce. Coogan argues that Apple can sell the Duo on status and familiar demand, and that Meta’s advantage may be distribution; Hays doubts that a larger screen or a personal agent necessarily expands human capability. Those consumer-facing bets coincide with Anthropic researcher Jacob Coxon’s resignation and warning that AI companies are racing toward dangerous systems, while Anthropic’s Evan Hubinger said the company did not yet have a plan to solve superintelligence alignment.

John Coogan · Steve Jobs · Jordi HaysTBPNSep 10, 202610 min read

Apple’s Foldable iPhone Targets China With a 4:3 Display

Bloomberg’s Mark Gurman reports that Apple is preparing to introduce its first foldable iPhone, the product of roughly a decade of development and the company’s largest iPhone design change in years. He argues that limited initial production—seven million to 10 million units—and stronger foldable demand in China make it a strategic premium device rather than a near-term mass-market seller. Apple’s differentiator, Gurman says, is a 4:3 unfolded display designed to resemble an iPad in landscape orientation.

Mark Gurman · Riley GriffinBloomberg TechnologySep 8, 20264 min read

Chatbots Need Held-Out Benchmarks for Politics, Medicine, and Mental Health

Forum AI chief executive Campbell Brown argues that chatbots answering questions about elections, medicine, mental health and contested politics need independent standards for factual accuracy, source quality, context and safe escalation—not just vendors’ own assurances. She says domain experts should define held-out benchmarks that assess how models handle uncertainty and competing claims without prescribing political conclusions. Brown also warns that the reporting ecosystem AI draws on may be weakened by the same systems, while engagement-driven AI companions could reward affirmation over reliability.

Alex Kantrowitz · Campbell BrownAlex KantrowitzAug 26, 202614 min read

OpenAI Removes Limits on Everyday ChatGPT Text Chats

OpenAI says all ChatGPT users now have unlimited access to everyday text chats using GPT-5.6 Luna, which it describes as its latest model. The announcement does not define what qualifies as an everyday text chat or explain how the policy applies to other ChatGPT features. It delivers the claim through a campaign built around 2 Unlimited’s “No Limit,” recasting the song’s refrain as an access promise.

Ray Slijngaard · Anita DothOpenAIAug 25, 20261 min read

AI Game Creation Shifts From Coding to Taste and Iteration

Astrocade CEO Amir Sadeghian argues that generative AI can lower the cost of making interactive experiences, but cannot replace the human judgment required to make a game worth playing. His company pairs natural-language generation with an editor for tuning mechanics, pacing and other precise choices, on the premise that “taste is the new programming language.” As more people publish AI-made games and other interactive content, Sadeghian says discovery and recommendation will determine whether creators can find an audience.

Amir Sadeghian · Jason CalacanisThis Week in StartupsAug 20, 20268 min read

Live Shopping Turns Sellers Into Digital Storefronts

Whatnot co-founder Grant LaFontaine argues that live shopping can address what conventional e-commerce misses: discovery, product education, and trust when buyers do not already know exactly what they want. Starting in collectibles, Whatnot built a marketplace around live sellers whose expertise and personalities are part of the purchase experience, rather than treating merchants as interchangeable inventory sources. LaFontaine says the model works only with the operational infrastructure—shipping, support, safety, and quality controls—that gives buyers reason to return.

David George · Grant LaFontainea16zAug 19, 20267 min read

Meta’s AI Test Is Turning Scale Into Consumer Products

Meta has the capital, computing capacity, user base and distribution to become a consequential AI company, John Coogan argues, but its test is whether it can turn those advantages into products people use rather than isolated models and research efforts. Zuckerberg’s case for broadly accessible AI, open-weight releases and new infrastructure commitments gives the effort a public philosophy, though Jordi Hays argues Meta has yet to show a coherent product strategy. Their disagreement centers on whether Meta’s scale is a route to consumer AI leadership or a source of competing internal priorities.

Jordi Hays · John CooganTBPNAug 11, 202611 min read

OpenAI’s First Device Tests the Case for Personal AI Systems

The article argues that AI’s value may accrue less to models than to the products and compute systems that make their capabilities usable, while the costs of new technologies may be shifted onto the public. Coogan treats OpenAI’s reported device and Google’s infrastructure strategy as tests of that proposition; AI-designed bacteriophages raise a separate question of whether cheaper biological design can widen medical uses while creating biosecurity risks. The hosts also point to social-media litigation as a potential model for making platforms bear public costs attributed to product design.

John Coogan · Jordi HaysTBPNAug 8, 202610 min read

SoFi Holds Earnings Guidance to Fund Growth Amid Rate Uncertainty

SoFi is holding its earnings guidance steady despite raising its full-year revenue outlook, arguing that near-term investment and a less favorable interest-rate path should not be sacrificed for a stronger quarterly earnings figure. Chief executive Anthony Noto says higher rates would limit the upside included in guidance rather than disrupt the company’s model, while AI is already increasing engineering capacity, automating service and fraud work, and supporting its broader financial-services offering.

Ed LudlowBloomberg TechnologyJul 29, 20264 min read

Big Tech Hiring Is Rotating Toward AI Infrastructure

Tae Kim argues that big technology companies are hiring again, but the rebound is concentrated in silicon, AI infrastructure and core engineering rather than the broad staffing expansion of the zero-rate era. He also sees HBO’s test of a vertical-video feed as an effort to bring discovery back into its own app, using clips from its catalog to move viewers directly into full episodes rather than leaving that attention to TikTok and YouTube. In both cases, Kim’s argument is that companies are rebuilding control over capabilities or audience paths that have become central to their strategy.

Tae KimTBPNJul 28, 20267 min read

Apple Prepares Siri AI Smart-Home Hub for Fall

Apple is preparing a smart-home hub with a roughly seven-inch display that would put Siri AI at the centre of voice control, video calls and connected-device management, Bloomberg’s Dana Wollman reports. Wollman says Apple delayed its entry into the category while its software teams caught up on AI, but now expects the company to unveil new home devices this fall. The reported hub would target the shared household-screen role established by Amazon Echo and Google Nest products.

Dana Wollman · Ed LudlowBloomberg TechnologyJul 28, 20263 min read

WeChat Could Turn AI Agents Into Population-Scale Services

Nathan Labenz argues that China’s AI opportunity lies less in having categorically superior chat models than in the digital infrastructure through which they can act. After two weeks in Beijing and Shanghai, he found Chinese models useful for travel and everyday assistance but turned to ChatGPT for a medical concern—a distinction he attributes to trust. The more consequential development, he says, would be agents embedded in platforms such as WeChat and Alipay, where payments, bookings, communications, and services are already integrated, along with the surveillance and concentrated access that integration entails.

Nathan LabenzThe Cognitive RevolutionJul 27, 202618 min read

A Total Loss Taught Guy Oseary to Build Survivable Bets

Guy Oseary argues that his first major investment taught him to separate identifying a promising opportunity from structuring a bet that can withstand bad timing. After putting virtually all his capital into Idealab before the dot-com crash, he returned to investing through Vita Coco, where he paired a conviction about coconut water’s emerging audience with a role for his own network in expanding the brand’s reach.

Tim Ferriss · Guy OsearyTim FerrissJul 21, 20264 min read

Stripe’s $53 Billion PayPal Bid Hinges on Operational Turnaround

John Coogan argues that Stripe’s $53 billion offer for PayPal is a wager that its consumer accounts, bank-linked relationships, checkout presence and cash flow can be worth far more under stronger management. He and Jordi Hays say the transaction depends less on identifying those assets than on whether Stripe, alongside Advent International, can restructure and integrate a 25,000-person legacy fintech without eroding them. The show applies a similar test to OpenAI’s reported AI speaker and Chip Motors’ autonomous neighborhood EV: appealing concepts still have to clear the harder work of building, operating and delivering them.

John Coogan · Jordi HaysTBPNJul 16, 202611 min read

Apple Lawsuit Threatens OpenAI’s Access to Hardware Talent

Apple’s trade-secrets lawsuit against OpenAI could complicate the AI company’s effort to build a consumer device by making former Apple hardware talent more cautious about joining, Bloomberg’s Mark Gurman argues. Apple alleges that OpenAI’s recruiting, including under hardware chief and former Apple executive Tang Tan, involved confidential information and prototypes; OpenAI denies any interest in other companies’ trade secrets. Gurman reports that OpenAI remains on track to announce a device this year and ship it in 2027, but says the litigation may reshape its hiring environment well before the facts are tested in discovery.

Ed Ludlow · Mark GurmanBloomberg TechnologyJul 13, 20264 min read

AI Is Recasting Platform Power From OpenAI Stakes to SpaceX Phones

The strongest thread in this Diet TBPN segment is the fight over who controls AI-era infrastructure and who benefits from it. John Coogan and Jordi Hays treat the reported OpenAI stake talks as an unsettled but revealing case: a government stake could invite political capture, while direct equity for individuals might offer a cleaner version of public participation. The same question recurs in their discussion of a possible SpaceX AI phone, OPM’s paper pension bottleneck and Nvidia’s place in the AI buildout, where infrastructure can mean public benefit, private lock-in or concentrated financial power.

Jordi Hays · John CooganTBPNJul 3, 202614 min read

Copy Proven Mechanics Before Testing New Product Ideas

Zynga co-founder Mark Pincus tells Reid Hoffman on Masters of Scale that founders should be more disciplined about copying what already works before adding anything new. His “Proven, Better, New” framework argues that product teams should isolate risk: replicate proven mechanics, make only improvements users would immediately recognize, and treat novelty as a hypothesis likely to change or fail. Pincus applies the same logic to AI, where cheaper building may make founders more attached to weak ideas rather than better at killing them.

Reid Hoffman · Jeff Berman · Mark PincusMasters of ScaleJul 2, 202614 min read

Translation Is Turning Local Japanese Posts Into Global Internet Culture

Chris Williamson uses the sudden English-language visibility of a Japanese X account, KK, as a crude example of how platform translation is collapsing cultural distance online. Williamson argues that KK’s translated posts about funding visits to Japanese handjob parlors with X revenue are funny because they remain bluntly local and strange to American readers, but also revealing: the same systems that expose cultural difference quickly pull it into a shared global internet culture.

Chris WilliamsonChris WilliamsonJun 28, 20266 min read

Creator Businesses Are Sorting by Cost, Distribution, and Control

John Coogan and Jordi Hays argue on Diet TBPN that several hyped technology markets are entering a more exacting phase in which distribution, margins and access matter more than slogans. Their discussion frames the creator economy as a sorting of business models, Meta’s smartglasses as a consumer hardware category gaining traction despite weak investor credit, and OpenAI’s limited GPT-5.6 rollout as evidence that frontier AI is now constrained by security policy, infrastructure and control over who gets to use it.

John Coogan · Tyler Cosgrove · Jordi HaysTBPNJun 27, 202617 min read