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OpenAI Removes Limits on Everyday ChatGPT Text Chats

Ray SlijngaardAnita DothOpenAITuesday, August 25, 20261 min read

OpenAI says all ChatGPT users now have unlimited access to everyday text chats using GPT-5.6 Luna, which it describes as its latest model. The announcement does not define what qualifies as an everyday text chat or explain how the policy applies to other ChatGPT features. It delivers the claim through a campaign built around 2 Unlimited’s “No Limit,” recasting the song’s refrain as an access promise.

OpenAI says everyday ChatGPT text chats now have no limit

OpenAI says all users now have unlimited access to everyday text chats in ChatGPT with GPT-5.6 Luna, described in the source as its latest model. The announcement gives no further detail on how the access change is administered, but its stated scope is specific: unlimited use for “everyday text chats.”

Unlimited
Access OpenAI states for everyday text chats

The claim is presented as applying to all users, rather than being framed around a particular account type. Beyond the repeated “everyday text chats” wording, the source does not define the operational boundaries of the offer or describe changes to other ChatGPT capabilities.

A 1993 dance refrain becomes the product claim

The announcement borrows the language and energy of 2 Unlimited’s “No Limit,” identified on screen as a track from the 1993 album No Limits, released on Byte Records. Its recurring refrain—“there’s no limit”—is recast in text overlays as “There’s no limits for everyday text chats.”

That pairing is the campaign’s whole proposition: a familiar refrain supplies the cadence, while the overlay states the access announcement. The video closes on the ChatGPT logo over a retro illustration of a caped woman, without adding product specifications or eligibility details.

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