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Conversation Works When Facts Become Stories and Depth Is Earned

Steven BartlettVanessa EdwardsThe Diary of a CEOThursday, September 10, 202620 min read

Behavioural researcher Vanessa Van Edwards argues that people become easier to talk to not by being more impressive, but by replacing scripted fact-gathering with reciprocal exchanges that invite stories, emotion and a genuine turn for the other person. In her framework, conversation should move gradually from safe facts to personal goals and, only when trust permits, to identity and self-narrative. The practical discipline is to match depth to context, listen for cues that someone wants the floor, and avoid treating curiosity as a licence to demand disclosure.

Conversation works when it moves from low-risk story to earned depth

Conversation is not an optional layer of charm in Vanessa Van Edwards’s account. It is a practical skill of reciprocal attention: one that affects whether people collaborate easily, feel understood, pursue opportunities, or dread the interaction in front of them.

Vanessa Edwards organizes the skill around three levels. The first is general traits and basic facts. The second is personal concerns: goals, motivations, values, hopes, and worries. The third is self-narrative: the meaning people make of their lives and identity. Each level asks for a different kind of disclosure, and the sequence matters.

Basic facts are socially safe, but they can become a script. Goals and worries reveal more, but can feel invasive when introduced before there is ease. The deepest material can create trust, but it can also create what Van Edwards calls vulnerability regret when someone asks for or offers it in the wrong setting.

The central distinction is between a fact and a story. Facts help people situate one another: where they live, what they do, whether they have children. But facts alone often stop the exchange. A story gives the other person something to respond to, ask about, or recognize in themselves.

A fact is a stop sign, a story is a doorway.

Vanessa Edwards · Source

That makes the first minutes of an interaction more consequential than ordinary small-talk advice implies. A useful opening does not demand intimacy. It gives the other person an easy route into emotion, narrative, or interest—and gives both people material to build on.

Van Edwards frames this as a learnable set of mechanics, not a personality trait reserved for extroverts. A person who dreads networking, overthinks every social exchange, or leaves conversations feeling misunderstood may not need a different personality. They may need a clearer way to open, listen, take turns, and decide when depth is appropriate.

Her concern is that people are getting less live practice. A figure shown in the source, attributed to the US Bureau of Labor Statistics’ 2025 American Time Use Survey, says 30% of American adults socialized or communicated with others on an average day, down from 38% in 2015. Van Edwards also points to asynchronous communication and the newer habit of talking to technology, rather than merely talking through it. Neither a long voice note nor an AI prompt requires the real-time adjustment of conversation: the interruption, pause, facial response, disagreement, or handoff of the floor.

30%
American adults who socialized or communicated with others on an average day in 2025, according to the Bureau of Labor Statistics figure shown in the source

For leaders, the implication is not that every work interaction should become emotionally intimate. Van Edwards’s operational concern is communication friction: employees doubting themselves, withholding information, feeling unsafe to brainstorm, and collaborating through silos rather than easy exchanges. The more modest goal is enough warmth and mutual knowledge that a team can work together without spending the first five minutes of each meeting in performative pleasantries.

Scripts fail when they trap people in facts

Vanessa Edwards developed her opening-question framework through three speed-networking experiments involving 500 participants. Participants used assigned conversation starters and rated the quality of the exchange afterward. The results, as she describes them, produced clear winners and losers.

“How are you?” ranked fifth out of six. “What do you do?” came last.

Both are socially scripted questions. “How are you?” ordinarily prompts a conventional answer—fine, good, busy. “What do you do?” can be useful information, but it often reduces someone to a job title, employer, or status category. The exchange becomes level-one conversation trapped in facts, and people run out of material.

The three best-performing prompts were:

  • “What was the highlight of your day?”
  • “Have anything exciting you’re working on?”
  • “Do you have any fun plans coming up?”

The first interrupts autopilot. Rather than retrieve a ready-made answer, the other person has to search for an experience worth naming. The second is a looser substitute for “What do you do?” Work may be the answer, but so may a side project, hobby, or family commitment. The third can reveal interests and introduce what Van Edwards sees as a subtle shared future: something one person is doing that the other might enjoy.

The point is not compulsory positivity. Bartlett initially characterizes these as questions that generate positive responses, but Van Edwards corrects him: the real objective is emotion and story. If someone answers a question about a passion project by saying they have been having a difficult time and have no energy for one, that is still real material for connection. The response can be, “Do you want to talk about it?” or “Is there anything I can do to help?”

These questions are bids rather than scripts. The other person can accept the bid, decline it, or signal that they do not want to connect at that moment. Van Edwards’s advice in that case is not to push. They may be going through something, may need quiet, or may simply not be a conversational match. Curiosity is an offer, not an entitlement.

For people who prefer a more structured opening, she recommends beginning with a number and then asking for the story behind it. She attributes this approach to Jerry Seinfeld’s interactions with people who are nervous around him. “How long have you two been together?” is an easy factual opener. “What has been the highlight of 38 years?” or “What is the best part of the honeymoon phase?” turns the fact into a narrative.

This is also how she thinks about recurring workplace interaction. A weekly meeting need not begin with a prolonged personal check-in, but a brief, time-boxed round of “Tell me something good” can create a contained space for a win or development. At Van Edwards’s own team meetings, everyone shares something good quickly. The exercise is not meant to force closeness; it replaces empty questions with a little human context and, she argues, reduces friction later in the meeting.

The wording should change with the setting. A taxi driver might ask, “Are we heading anywhere exciting?” A speaker meeting attendees after an event might ask what they learned or what their favorite part was. The underlying move stays the same: ask in a way that gives the other person an opening to be memorable.

Van Edwards calls the extra lift this requires “conversational confetti.” In a room where everyone is scrolling, she argues, conversation competes with a feed optimized for novelty and attention. One way to compete is through an information gap: “What’s the weirdest thing you’ve ever done?” or “The most surprising thing happened to me yesterday—want to hear it?” Terms such as weirdest, biggest, most embarrassing, and most surprising create an unanswered question that pulls a listener in.

But the desire to escape small talk can itself create pressure. In her experiment, “What’s your story?” produced unusually polarized responses. Some participants found it deeply connective; others disliked it enough to rate it below the bottom of the scale. The question sounds casual but requires someone to assemble a meaningful account of themselves on demand. For an introvert, or anyone not prepared to narrate their life to a stranger, it can create conversational fear rather than connection.

The error is not depth. It is skipping the conditions that make depth feel safe.

Level two makes room for ambitions and worries that people rarely say aloud

Once basic ease exists, the next task is not simply to gather more facts. It is to learn what matters to the other person.

Vanessa Edwards calls this second level “personal concerns”: motivations, goals, values, hopes, and worries. Her test is simple. Do you know what gets a person up in the morning—and what keeps them up at night?

She calls the skill “dream building.” Most people have an aspiration, emerging goal, side project, or problem they have not found a place to discuss. A conversation can make room for that material without insisting that someone already has a polished answer.

Van Edwards distinguishes between “pet projects” and “pest projects.” A pet project is something a person hopes for, enjoys, or feels proud of. A pest project is a problem they want to solve or remove, often with more shame attached. The second kind of disclosure requires greater safety. The point is not to extract a confession, but to make it possible for someone to share what they would otherwise keep private.

Questions such as “What have you always wanted to learn?” and “What’s your biggest goal right now?” are designed for this level. Van Edwards sees the first as a growth-oriented prompt: it asks someone to imagine a future in which they can learn or change. The second can be particularly natural around a birthday, the new year, a new quarter, or a performance review—moments when goals are already socially available.

If the question meets a dead end, that does not mean it was inappropriate. Some people need time to think. Some do not know their biggest goal. Some are not in the mood to discuss it. Van Edwards recommends offering one’s own answer rather than escalating pressure. Conversation is reciprocal; the questioner should not become an interrogator.

Her advice also has a direct application to managers and interviewers. An interviewer asking “What is your greatest weakness?” will likely receive a rehearsed answer. Van Edwards prefers questions that require the person to step outside their own prepared self-description: “What would your last manager say is your greatest weakness?” A manager can then verify that account in a reference call.

Likewise, rather than asking for an idealized example—“Tell me about a time you managed a project”—she recommends asking about the most recent example, perhaps within the last two or three months. The aim is not to catch someone out. It is to elicit behavior that is recent and less rehearsed.

A person’s own interests can provide a more sustainable way to ask these questions. Van Edwards calls this a “signature question.” Someone drawn to psychology might ask why a person chose a path or what drove a decision. Someone interested in humor might ask what has made them laugh recently. The question is not one to ask another person—“What do you love to talk about?”—but one to design for yourself, based on what you genuinely like exploring.

That matters because the framework is not intended to turn every interaction into a series of generic prompts. It is meant to make curiosity more specific. A question that opens a genuine thread can become a callback in the next conversation: a remembered goal, a project in progress, a concern that deserves follow-up.

Reciprocity has mechanics, and silence is part of them

Curiosity fails when one person never leaves space for an answer. Van Edwards uses “conversational narcissism” for the pattern in which a person carries themselves through facts, goals, and even intimate disclosures without giving anyone else a turn. The listener receives not a dialogue but what she calls “verbal vomit.”

Vanessa Edwards attributes the pattern principally to insecurity and fear of silence. She describes a survey of roughly 4,000 people in which awkward silence and running out of things to say ranked above rejection and judgment as the leading conversational fear. An overtalker may know they do it, dislike the habit, and still fill every gap because the alternative feels intolerable.

The corrective is curiosity, but not merely the instruction to “ask more questions.” It means active attention to what the other person has said—what, how, why, and when—combined with a willingness to stay on the thread that becomes interesting rather than use every question as a bridge back to one’s own story.

Van Edwards uses turn length as one diagnostic. Drawing on the Candor Corpus, she places the typical conversational turn at roughly 15 to 30 seconds, with 45 seconds at the upper end before it begins to feel like a monologue. The figure is not a rule for every setting: a keynote, classroom lesson, presentation, or recorded interview is structurally different from dinner with a friend. But in everyday conversation, reviewing recorded meetings or Zoom calls can reveal whether someone routinely occupies the floor for too long.

The more immediate signal is nonverbal. Someone who opens their mouth as if they are about to speak—the “open fish,” in Van Edwards’s phrase—probably wants a turn. Looking around the room, disengaging facially, or offering no responsive cues may mean the same thing. The repair can be direct: “Do you want to hear my answer?” or “Is it my turn yet?”

A voice note is not a conversation. A voice note is a monologue.

Vanessa Edwards · Source

Van Edwards includes herself among people who send long voice notes. Her objection is structural: an asynchronous message lets the sender speak as long as they want without encountering interruption, disagreement, or the need to adjust to another person’s face. She worries that this, along with more time spent talking to AI systems, weakens the practice of live turn-taking.

The listener has obligations, too. Van Edwards warns that highly intelligent or highly factual people can accidentally “dream kill.” Someone shares an early ambition and receives immediate skepticism, correction, or a detailed explanation of why the idea will fail. That may make the speaker defensive, more determined to prove themselves, or unwilling to share again.

Her alternative is not to abandon accuracy. It is to “gut check” before fact-checking: recognize the aspiration or emotion first, then test the plan if that is useful. A person who feels heard is more likely to tolerate challenge. A person who feels dismissed may stop sharing—or talk even more in an attempt to establish their worth.

This is where Van Edwards connects warmth to competence. She says competence without warmth can leave people suspicious. An idea may be sound, but if its presenter makes others feel judged, unseen, or unable to enter the exchange, their knowledge does not land as intended.

The deepest questions belong with people who can hold the answer

Level three is about identity, meaning, and trust—not an advanced networking tactic.

Vanessa Edwards calls it self-narrative: the story someone tells themselves about who they are, what their life has meant, and what their experiences imply about the future. She explicitly warns against reaching this level too quickly, particularly at work.

Bartlett offers an example from an interview in which a candidate spent the first 25 minutes disclosing painful childhood material. He had expected a work conversation but found himself adjusting toward the role of counselor. That is the risk Van Edwards means by vulnerability regret: authenticity can be valuable, but a disclosure offered before trust exists—or in a setting unequipped to hold it—may leave the speaker wishing they had said less.

Her central distinction is between contamination and redemption narratives. A contamination narrative frames hardship as evidence that a person has been permanently diminished, trapped, or singled out by bad fortune. A redemption narrative can acknowledge equally painful facts but frames them as something that can be survived, learned from, or overcome.

Van Edwards presents this as a matter of frame rather than a denial of facts. Two people may have experienced serious loss, failure, or a painful breakup. One may conclude that they cannot trust again and have been changed for the worse. Another may conclude that the experience was terrible but taught them what not to choose and made them stronger.

She associates the latter pattern with agency and an internal locus of control: the sense that events happen, but a person can still decide how to respond. She says redemption-oriented narratives have been associated with longer life, better immune systems, stronger connections, and greater happiness. Her practical claim is narrower: narratives are not fixed personality traits, and trusted conversations can help people examine how they frame their own experiences.

One of her preferred prompts is deceptively simple: “Do you feel lucky?” A quick yes may reveal gratitude, confidence, agency, optimism, or, as Van Edwards notes, a realistic recognition of privilege. A quick no can reveal a different lived experience. It should not be met with a lecture about gratitude. Telling someone they ought to feel lucky, she argues, is likely to make them feel unseen and more defensive.

Instead, she recommends curiosity: Why? What happened? Did they ever feel lucky before? What changed? A hesitant “kind of” can mean either that a person has not reflected on the question or that they do not yet feel safe enough to answer. Both possibilities are information about the person and the relationship.

Bartlett compares the two orientations to being a bird or being on a roller coaster. A bird can choose its direction; a roller-coaster rider experiences a fixed track. Van Edwards wonders whether a strong belief in predetermined fate may be connected to the latter feeling, but presents that as a question rather than a settled finding.

The listener does not need to agree with a person’s self-description. Van Edwards’s instruction is to understand the narrative before disputing it.

Archetypes are most useful when they expose a mismatch

Van Edwards turns recurring self-narratives into five archetypes: the Ambitious Hero, Contented Pragmatist, Selfless Helper, Creative Disrupter, and Unlucky Struggler. She repeatedly describes them as “more art than science.” They are fluid ways of seeing one’s story in a given period, not fixed assessments comparable to Myers-Briggs or the Enneagram.

ArchetypeCore narrativeConversational implication
Ambitious HeroGrowth, grit, and the next challenge.Discuss progress and goals, while recognizing the risks of relentless pace and burnout.
Contented PragmatistStability, ritual, and appreciation for what works.Honor contentment rather than treating every interest or routine as something to optimize.
Selfless HelperWorth comes from being useful to others.Make clear that sharing needs and accepting help are not selfish.
Creative DisrupterChallenge rules, norms, and inherited systems.Use their resistance when it sharpens an idea; set limits when challenge becomes exhausting.
Unlucky StrugglerLife feels persistently unfair, stuck, or overlooked.Meet pessimism with curiosity rather than correction or forced optimism.
Van Edwards’s five narrative archetypes, which she describes as fluid and more art than science.

The framework is most useful when it identifies mismatch rather than assigns a verdict. An Ambitious Hero may want the next goal, initiative, or faster pace. A Contented Pragmatist may genuinely prefer a stable routine and see no reason to turn a hobby into a business. Neither is necessarily wrong. Friction begins when one person treats their own orientation as the standard the other should adopt.

Steven Bartlett and Van Edwards place themselves in the Ambitious Hero category. The strengths are drive, resilience, and appetite for progress; the risks are burnout, “shiny object syndrome,” and exhausting people who do not want to move at the same speed. Bartlett describes putting systems in place so his flow of ideas does not overwhelm his company.

That is a management use of the framework: self-knowledge can become a team instruction. An ambitious founder who knows they habitually introduce too many initiatives can explicitly give colleagues permission to slow, sequence, or reject them.

The Selfless Helper presents a different management challenge. Such people may be excellent managers because they notice what others need and want to help them perform. But usefulness can become central to identity. They may struggle to say no, accept help, or take conversational space for themselves. Van Edwards’s response is explicit reassurance: hearing about them is not a burden; allowing someone else to help can itself be a gift.

The Unlucky Struggler most directly reflects the contamination narrative. Such people may be funny and self-deprecating while also feeling stuck, overlooked, or fundamentally unlucky. An ambitious person’s instinct may be to correct that worldview immediately. Van Edwards recommends resisting the conversion attempt. First understand what the person means and why.

The Creative Disrupter can be useful for a team that needs contrarian thinking. Bartlett says people whose default is challenge can refine his own views. But Van Edwards also describes them as possible dream killers: they may make challenge feel like a sport, which can be strengthening in one context and exhausting in another. The useful question is not whether a person belongs to the archetype permanently. It is whether the current relationship or task benefits from that kind of energy.

A level-three prompt that can surface these patterns is to ask which book, film, or television character someone resembles, then ask why. The explanation matters more than the chosen character. It reveals the traits the person sees in themselves, whether or not the listener would make the same assessment.

Charisma is ease made visible

Vanessa Edwards defines charisma, aura, and rizz as interpersonal pull: the quality that makes people want to sit near someone, work with them, listen to them, or begin a conversation with them. It is not identical to extroversion, status, or achievement.

Her first principle is clear liking. People often think they are signaling affection or approval more strongly than they really are—a pattern she calls signal amplification bias. At the same time, people tend to underestimate how much others like them. Charismatic people reduce that uncertainty by being overt: “It’s always fun talking to you,” “You tell the best stories,” or “I love being on a team with you.”

Van Edwards describes meeting a friend’s potential partner and finding him unremarkable until her friend reported how much he had enjoyed Van Edwards’s jokes and conversation. Her view of him improved immediately. The response embarrassed her, but it illustrated the point: being clearly liked can make someone more likable.

We don’t have to put so much pressure on ourselves to be impressive.

Vanessa Edwards

Trying to impress is, in this framework, one of the main ways people become difficult to approach. Van Edwards describes a VIP gathering where introductions became escalating declarations of achievement. When her turn came, she identified herself as a recovering awkward person who helps smart, awkward people. The room relaxed. Later, attendees approached her to discuss awkwardness rather than the other guests’ accomplishments. Her conclusion was practical: she had become the easiest person in the room to talk to.

Warmth still needs to be paired with competence. Van Edwards says people form impressions largely through those two dimensions: openness and friendliness on one hand, capability and reliability on the other. The combined message is, “You can trust me” and “You can rely on me.”

Voice and body language can reinforce or undermine that message, but her advice is not theatrical dominance. Anxiety may show up as tightened shoulders, a constricted voice, rushed speech, and an attempt to occupy as little space as possible. Her vocal exercise is to speak from the lower end of one’s natural range—her “maximum resonance point”—by taking a breath and beginning a greeting on the exhale. The objective is not an artificially deep voice; it is a less tense, more grounded delivery.

Eye contact also requires calibration. Van Edwards rejects the idea that good conversation means continuous staring. Eye contact supports connection, she says, but can make complex thought and memory retrieval harder. People naturally look away while thinking. Her rough guidance for Western cultures is around 60% to 70% eye contact: make it early in the greeting, look away as needed to process, and return when delivering a point or reading the other person’s reaction.

Listening should look responsive without becoming a performance. Nodding, a head tilt, and leaning in signal warmth. A listener who tightens the lower eyelids may be concentrating intensely; that cue is not necessarily approval or disapproval, but can signal that something just said deserves attention. A dynamic speaker can respond by offering an example, asking whether the point makes sense, or inviting a question.

Planning helps only if it does not become another script. If a question about a passion project produces an absorbing hour of conversation, stay there. If the other person is disengaged, do not force the next level. The framework supplies options for making contact; it does not replace noticing whether contact is happening.

A clean exit and a prepared answer protect reciprocity

Conversation also has an ending, and Van Edwards argues that people too often leave it to chance.

Vanessa Edwards draws on the peak-end effect: people remember the high point and the end of an experience. Social advice concentrates heavily on first impressions, but a conversation that trails into a mutual “Well… this has been good…” can leave more of an impression than either person intends.

Her “graceful exit” has three parts: a future cue, a compliment or positive wish, and a concrete action. If someone says they are going to a wine bar that weekend, the exit could be: “I hope you have a great time there. It was lovely talking to you—I’m going to get another coffee.” The future cue shifts attention beyond the present exchange; the positive wish preserves warmth; the action makes departure legible.

Tone and body position should agree with the words. An exit voice, a step backward, and angling toward the door make clear that the interaction is ending. Van Edwards treats this as assertiveness rather than rejection. Lingering because one is afraid to end an interaction cleanly is not kinder if it produces obvious discomfort.

The same preparation applies to unavoidable questions such as “What do you do?” Rather than resisting the question, prepare an answer that is clear first and interesting second. Her example is a fifth-grade teacher who describes himself as having “a system for maximizing achievement in young learners.” The phrase sounds impressive, but makes the listener work too hard and eventually has to be translated back into “I’m a teacher.”

Her loose formula is: I do [what] for [who] by [how]. A clearer version would be: “I’m a fifth-grade teacher. Over the last 10 years, I’ve developed a system that helps children learn to read faster.” The listener first gets the category, then the experience and hook.

A multi-hyphenate does not need to hide complexity. They can say they teach by day and make films by night, or that they have worked in marketing for 20 years and are considering psychology training. The problem is not multiple identities. It is jargon, vagueness, or résumé language that turns an answer into a wall rather than an invitation.

Van Edwards’s broader recommendation is to list the questions one gets repeatedly and improve the answers in advance. An answer should not merely contain an interesting fact about the speaker. It should give the other person something to do: ask a question, recognize a parallel experience, or offer a story of their own.

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