Jeff Berman

Jeff Berman is CEO of WaitWhat and co-host of the Masters of Scale podcast. His career spans law, public policy, digital media, and entrepreneurship, including roles as Chief Counsel to U.S. Senator Chuck Schumer, President of MySpace, digital media lead at the NFL, co-founder of Magnet Companies, and board member of Protect Democracy.

Raising Cane’s Built a Billion-Dollar Chain by Refusing Menu Expansion

Raising Cane’s founder and CEO Todd Graves tells Masters of Scale that the chain’s growth to nearly 1,000 restaurants came from refusing much of the conventional quick-service playbook. He argues that a narrow menu built around chicken fingers, company ownership rather than franchising, resistance to private-equity-style cost cutting, and continued reliance on human service are not constraints on the brand but the operating choices that made it scalable.

Masters of ScaleMay 8, 202614 min read