Roozbeh Charli
CEO of Einride, the freight-technology company developing digital, electric, and autonomous freight systems, including cabless autonomous electric trucks. He became CEO in 2025 after serving in senior finance and operations roles at Einride, and is leading the company’s freight-automation and commercialization strategy.
Freight Automation Starts With Platforms, Not Just Autonomous Trucks
Einride chief executive Roozbeh Charli argues that the shift to electric and autonomous freight will be led by software orchestration rather than by vehicles alone. In an interview with Bloomberg’s Tom Mackenzie, he says large shippers need a platform to coordinate electric trucks, autonomous systems, routing, charging and operational handoffs, while regulation and human supervision remain critical to making the model work at scale.
Autonomous Driving Race Turns on Architecture, Cost, and Deployment
Bloomberg’s Tom Mackenzie frames the autonomous-driving race as a contest between systems that work now and systems designed to scale later. In Bloomberg Tech: Europe, he contrasts Waymo’s mapped, sensor-heavy safety stack with Wayve’s end-to-end AI model, while executives from BYD, Einride and Vay argue for other routes through vertical integration, autonomous freight and remote driving. The central question is not only which technology can drive, but which architecture and business model can win regulatory, customer and fleet trust at scale.