Raja Rajamannar

Marketing executive, author of *Quantum Marketing*, and Bloomberg Originals host and interviewer. He led Mastercard’s marketing and communications organization and now serves as a senior fellow at Mastercard.

Lectric Made E-Bikes Mainstream by Lowering the Cost of Adoption

Lectric eBikes’ co-founders, Levi Conlow and Robby Deziel, argue that wider adoption of electric bikes depends less on making them faster or more premium than on making them affordable and easier to trust. In an interview with Raja Rajamannar, they describe a strategy built around direct sales, customer service, influencer recommendations and product changes prompted by riders. Their aim, they say, is to turn the e-bike from a leisure purchase into practical everyday transportation.

Bloomberg OriginalsSep 23, 202610 min read