Raja Rajamannar
Senior fellow and brand ambassador at Mastercard following a 12-year tenure as its chief marketing and communications officer, Raja Rajamannar is a marketing executive, speaker, and author of the Wall Street Journal bestselling book *Quantum Marketing*.
Athletic Brewing Built Non-Alcoholic Beer Around Better-Tasting Beer
Athletic Brewing co-founder and CEO Bill Shufelt argues that non-alcoholic beer can grow by competing on the qualities of beer, not by presenting itself as a lesser substitute. In an interview with Raja Rajamannar, Shufelt says the company built its product around flavor and variety, then used sampling and partnerships in fitness and other social settings to make it easier for consumers to try. He sees the strategy as a way to make drinking without alcohol feel like participation, not an explanation.
Lectric Made E-Bikes Mainstream by Lowering the Cost of Adoption
Lectric eBikes’ co-founders, Levi Conlow and Robby Deziel, argue that wider adoption of electric bikes depends less on making them faster or more premium than on making them affordable and easier to trust. In an interview with Raja Rajamannar, they describe a strategy built around direct sales, customer service, influencer recommendations and product changes prompted by riders. Their aim, they say, is to turn the e-bike from a leisure purchase into practical everyday transportation.