Mark Rober
Former NASA engineer, science communicator, and CEO of CrunchLabs, where he creates hands-on STEM learning products and videos designed to help people think like engineers.
Science Lessons Should Start With a Phenomenon, Not a Formula
Former NASA engineer and YouTube creator Mark Rober argues that science instruction should begin with a phenomenon students want to explain, rather than with formulas or vocabulary they are asked to absorb. His free Class CrunchLabs curriculum for grades three through eight uses short videos and low-cost experiments to prompt investigation, with teachers leading the discussion and sense-making. Rober’s claim is not that screens can replace teaching, but that a stronger initial hook can help teachers overcome what he sees as a motivation gap.
$60 Million Free Curriculum Bets Science Learning Starts With Spectacle
In a TED talk, former NASA engineer and science YouTuber Mark Rober argues that science education should win students’ attention before introducing abstraction. He is putting $60 million into Class CrunchLabs, a free grades 3–8 curriculum built around high-production videos, teacher materials, training and hands-on classroom demonstrations. Rober says the aim is not to replace teachers, but to give them resources that make students care first and learn the formal concepts afterward.