Luke Harries
Luke Harries leads growth at ElevenLabs, working across marketing, product, engineering, and developer experience. Previously, he worked at PostHog and Microsoft Research and co-founded Fella Health. He moderated the ElevenLabs Summit Bengaluru panel on AI in media and marketing.
ElevenLabs Adds Studio and Flows Agents to Automate Creative Production
Luke Harries used ElevenLabs’ Warsaw summit to argue that AI creative production is moving beyond prompt-based asset generation toward agent-directed workflows. Presenting ElevenCreative, he introduced Studio Agent and Flows Agent as layers above models and editing tools, intended to help teams ideate, script, prompt, edit, localize, and reuse campaigns. His case was that marketers’ role shifts from executing each production step to directing and approving systems that can produce hero assets, performance variations, and localized creative continuously.
ElevenLabs Voice Engine Wraps Existing Chat Agents Without Rebuilding Them
Luke Harries of ElevenLabs argues that the next step for chat agents is not a new orchestration stack but a voice layer around the agents companies have already built. His case for ElevenLabs’ Voice Engine is that teams can keep their existing LLM logic, RAG, tools and business rules, while offloading speech-to-text, text-to-speech, turn-taking and interruption handling to a wrapper. The product is positioned for companies that want voice interfaces across web, phone and meeting channels without rebuilding their chat agents inside a fully managed platform.