Jason Schreier

Bloomberg News reporter and author covering the video-game industry; he is also co-host of the Triple Click podcast and author of books including Blood, Sweat, and Pixels and Press Reset.

Take-Two Calls GTA VI Preorder Demand Unprecedented

Take-Two Interactive says preorder demand for Grand Theft Auto VI is “unprecedented,” but has not disclosed a figure, leaving investors to infer the scale of interest from the company’s language ahead of the game’s November 19 release. Bloomberg’s Jason Schreier argues that GTA VI’s launch-period sales should far exceed those of GTA V, reflecting the franchise’s growth since 2013, while cautioning that preorders may shift the timing of sales rather than determine total demand. Rockstar’s August 27 gameplay presentation is the next substantive test of those expectations.

Bloomberg TechnologyAug 7, 20264 min read