Helene Norlem
Co-founder and Co-CEO of Tiimo, the Copenhagen-based neuroinclusive planning app for people with ADHD, autism, and executive-function challenges. She is a digital designer and creative leader focused on accessible, user-centered tools for visual planning, routines, and AI-assisted productivity.
Tiimo Wants Siri to Make Adaptive Planning Less Manual
Tiimo co-founders Melissa Azari and Helene Nørlem told Bloomberg Technology that Apple’s AI and accessibility work could help make adaptive planning support less manual and easier to reach across devices. Their argument is not that a more capable Siri should replace Tiimo, Apple’s 2025 iPhone App of the Year, but that system-level intelligence could reduce the cognitive load of planning for users with neurodivergent or otherwise less visible needs.
Apple’s Siri Overhaul Tests Whether AI Can Become an Operating-System Layer
Bloomberg’s WWDC preview frames Apple’s AI challenge as a test of integration rather than invention. Mark Gurman reports that Apple is expected to use the conference to make Siri more capable across apps, screens, personal data and web search, moving it from a weak voice assistant toward an operating-system layer; Carolina Milanesi and Paul Hudson argue that its value will depend on whether that layer is consistent, private and useful across Apple devices.