Dick Costolo

Twitter’s Hypergrowth Playbook Replaced Consensus With Accountable Owners

Dick Costolo’s account of running Twitter from 2010 casts the company’s early crisis less as founder drama than as an operating failure: too many decisions required group consent, too few people clearly owned outcomes, and process was allowed to substitute for judgment. In a conversation with Brian Halligan, the former Twitter CEO argues that scaling the company required replacing consensus with accountable decision rights, a bias to yes, direct communication, and faster correction when mistakes or personnel problems became clear.