Dallas Dolen
Dallas Dolen is PwC US’s Technology, Media and Telecommunications Industry Leader, a PwC US Board member, and a PwC Global Board member. Based in San Jose, he is a tax principal with nearly 20 years of experience serving Fortune 500 software, internet, entertainment, and media clients, with work spanning deals, divestitures, business expansion, and global technology transformation.
Enterprises Are Shifting AI Spending From Token Volume to Outcomes
PwC TMT leader Dallas Dolen argues that enterprise AI spending should be judged by business outcomes, not by how many tokens employees consume or avoid. Speaking with Alex Kantrowitz at the Big Technology AI Summit, Dolen says companies need to benchmark AI costs, route work to the right models, and measure whether the output improves the product or service being delivered. His view is that falling model prices may give buyers more leverage, but they will not remove the need for discipline around cost, risk and employee trust.
AI’s Value Is Moving From SaaS Margins to Hardware Capacity
PwC technology, media and telecommunications leader Dallas Dolen argues that the AI boom is a real infrastructure and business-model shift, but one constrained by chips, construction labor, telecom capacity, copper, power and enterprise economics. In a PwC-sponsored interview, he says value is moving from SaaS toward hardware, software margins are compressing, and most companies are less limited by compute access than by token costs, security rules and measurable return on investment. Dolen’s view of enterprise AI is practical and bounded: agents are working in defined back-office, sales and legal tasks, while broader automation will depend on cost, governance and human oversight.