Carolina Milanesi
President and principal analyst at Creative Strategies and founder of The Heart of Tech, focused on consumer technology, Apple and device strategy, responsible AI, inclusion, and the business impact of emerging tech.
Apple’s Siri Overhaul Tests Its Cross-Device AI Strategy
Carolina Milanesi, president and principal analyst at Creative Strategies, argues that Apple’s next Siri overhaul should be judged less as a ChatGPT rival than as a test of whether Apple can make AI useful across the devices its customers already own. In a Bloomberg Tech discussion with Ed Ludlow, she said Apple’s advantage is embedded, cross-device intelligence, but that pressure is rising as consumers form daily habits with assistants such as ChatGPT and Claude.
Apple’s Siri Overhaul Tests Whether AI Can Become an Operating-System Layer
Bloomberg’s WWDC preview frames Apple’s AI challenge as a test of integration rather than invention. Mark Gurman reports that Apple is expected to use the conference to make Siri more capable across apps, screens, personal data and web search, moving it from a weak voice assistant toward an operating-system layer; Carolina Milanesi and Paul Hudson argue that its value will depend on whether that layer is consistent, private and useful across Apple devices.