Consumer AI Must Prove It Expands Capability, Not Consumption
John Coogan and Jordi Hays question whether Apple’s foldable iPhone Duo and Meta’s Muse agent will give consumers meaningful new ways to create and act, or chiefly capture more spending, attention and commerce. Coogan argues that Apple can sell the Duo on status and familiar demand, and that Meta’s advantage may be distribution; Hays doubts that a larger screen or a personal agent necessarily expands human capability. Those consumer-facing bets coincide with Anthropic researcher Jacob Coxon’s resignation and warning that AI companies are racing toward dangerous systems, while Anthropic’s Evan Hubinger said the company did not yet have a plan to solve superintelligence alignment.
TBPN·Sep 10, 2026·10 min read
