Poppi and Vitaminwater Show How Retail Brands Become Billion-Dollar Acquisitions
Consumer investor and marketer Rohan Oza argues that breakout food and beverage brands are built by upgrading large existing habits, not inventing new ones. In a My First Million interview with Sam Parr and Shaan Puri, Oza lays out the playbook behind Vitaminwater, Smartwater and Poppi: create desire through culturally credible influencers, translate that demand into retail shelf space, keep the economics intact, and negotiate hard when a strategic buyer such as Coke or Pepsi comes calling.
My First Million·May 7, 2026·22 min read
