Reid Hoffman

Copy Proven Mechanics Before Testing New Product Ideas

Zynga co-founder Mark Pincus tells Reid Hoffman on Masters of Scale that founders should be more disciplined about copying what already works before adding anything new. His “Proven, Better, New” framework argues that product teams should isolate risk: replicate proven mechanics, make only improvements users would immediately recognize, and treat novelty as a hypothesis likely to change or fail. Pincus applies the same logic to AI, where cheaper building may make founders more attached to weak ideas rather than better at killing them.