Qian Wang

Qian Wang is an Associate Professor of Consumer Psychology in the Department of Food Science at the University of Copenhagen, a sensory-perception researcher, wine educator, and Master of Wine whose work focuses on multisensory flavour perception, wine tasting, expertise, and how cognitive and environmental factors shape food and drink experiences.

Wine Complexity Depends on the Drinker as Much as the Glass

Sensory scientist Qian Janice Wang argues that wine complexity is not a single property waiting in the glass, but a perception shaped by chemistry, time and the drinker’s expertise. In a TEDxNoVA talk, she describes studies in which blends were not perceived as more complex than single-variety wines, oak cues predicted higher complexity ratings, and experts experienced older Madeira as more complex and dynamically distinct in ways novices did not.

TEDMay 10, 202610 min read