Preston Coots

Preston Coots is a young retail investor and financial professional who was profiled as an interviewee in a Bloomberg piece about Gen Z trading, risk-taking, affordability pressures, and wage frustration; public LinkedIn search data identifies him as associated with Regions Bank and Purdue University’s Krannert School of Management.

Blocked Homeownership Is Pushing Gen Z Toward Riskier Trades

Bloomberg argues that young investors’ turn toward meme stocks, options, crypto and gambling-adjacent markets is less a simple taste for risk than a response to blocked financial milestones. Justina Lee, Allison Schrager, Charlie Wells and others frame Gen Z’s trading posture as shaped by unaffordable housing, weaker early-career prospects, social-media wealth cues and a long bull market that has made high-risk bets feel both accessible and necessary.

Bloomberg OriginalsJul 10, 20268 min read