ButcherBox Reached $600 Million by Keeping Every First Box Profitable
ButcherBox founder Mike Salguero argues that bootstrapping gave him the freedom to change course that he lost after raising roughly $30 million for his previous company, CustomMade. He built the meat-subscription business around first-box profitability, creator partnerships and tightly managed operations rather than venture-funded customer acquisition, growing it to more than $600 million in annual revenue. Salguero now sees B Corp commitments and private ownership as ways to preserve the company’s standards beyond his own tenure.
Masters of Scale·Jul 30, 2026·10 min read
