Jesse Cole

The Savannah Bananas Built Stadium Demand by Designing for Fans

Savannah Bananas founder Jesse Cole argues that putting fans first is a commercial discipline, not a slogan: his company keeps tickets at face value without fees, streams games free on YouTube, and absorbs costs that many sports operators pass on to customers. As Fans First Entertainment expands from a 4,000-seat ballpark to 75 stadiums in 45 states, Cole says the strategy depends on building the production, ticketing and logistics infrastructure to make a faster, more theatrical version of baseball worth attending again.