Jennifer Ferro

Jennifer Ferro is president of KCRW, where she has held roles spanning production, development, operations, and marketing since joining the station in 1994. She has also served as chair of NPR’s board.

KCRW Treats Interesting Programming as Part of Public Service

KCRW president Jennifer Ferro argues that public-service media cannot rely on its mission alone to hold an audience: it has to make work people find interesting. In a Masters of Scale conversation with Jeff Berman, Ferro draws on her years as deputy to KCRW founder Ruth Seymour to explain why candor about dull programming matters, and why stations must build community beyond the radio dial.

Masters of ScaleOct 1, 202610 min read