World Cup Customers Lift DraftKings Handle 20% After Tournament
DraftKings CEO Jason Robins argues that the World Cup gave the company more than a temporary customer boost: acquisition costs ran 25% below plan, and betting handle rose 20% in July after the tournament ended. He says the retention of new and reactivated users strengthens DraftKings’ position entering the NFL season, helping investors look past a quarter in which revenue and adjusted EBITDA declined. Robins also casts the company’s growing prediction business as an adult entertainment product, rejecting marketing practices he says prioritize short-term volume over a durable brand.
Bloomberg Technology·Aug 7, 2026·4 min read
