
Brian Halligan
Co-founder of HubSpot and former CEO, now a partner at Sequoia Capital, where he advises and coaches startup founders on becoming scale-up CEOs. He is also associated with Propeller Ventures and has taught entrepreneurial scaling at MIT Sloan.
Ivan Zhao Says AI Makes Companies Flatter, Not Hierarchy-Free
Notion founder and CEO Ivan Zhao argues that AI will not make companies hierarchy-free, but can reduce the amount of human routing that makes hierarchy slow. In a conversation with Brian Halligan, Zhao describes Notion’s answer as “jazz mode”: a deliberately decentralized company that still has structure, but relies on high-agency people, ex-founders and model-enabled teams to improvise as product and market conditions change. His broader case is that AI-era leaders have to refound around the technology itself, not just bolt it onto the old SaaS operating model.
Twitter’s Hypergrowth Playbook Replaced Consensus With Accountable Owners
Dick Costolo’s account of running Twitter from 2010 casts the company’s early crisis less as founder drama than as an operating failure: too many decisions required group consent, too few people clearly owned outcomes, and process was allowed to substitute for judgment. In a conversation with Brian Halligan, the former Twitter CEO argues that scaling the company required replacing consensus with accountable decision rights, a bias to yes, direct communication, and faster correction when mistakes or personnel problems became clear.