Brian Halligan

Co-founder of HubSpot and former CEO, now a partner at Sequoia Capital, where he advises and coaches startup founders on becoming scale-up CEOs. He is also associated with Propeller Ventures and has taught entrepreneurial scaling at MIT Sloan.

Twitter’s Hypergrowth Playbook Replaced Consensus With Accountable Owners

Dick Costolo’s account of running Twitter from 2010 casts the company’s early crisis less as founder drama than as an operating failure: too many decisions required group consent, too few people clearly owned outcomes, and process was allowed to substitute for judgment. In a conversation with Brian Halligan, the former Twitter CEO argues that scaling the company required replacing consensus with accountable decision rights, a bias to yes, direct communication, and faster correction when mistakes or personnel problems became clear.

Sequoia CapitalMay 7, 202622 min read