Muhammad Ali Made Media Mastery Part of the Fight Itself
Composer and conductor Teddy Abrams argues that Muhammad Ali’s first fight against Sonny Liston became an American cultural event before Ali entered the ring. In the Aspen Institute Arts Program’s Art of America series, Abrams frames Ali’s media campaign against the favored Liston as psychological theater that turned sport, news, performance, and public identity into one event. For Abrams, Ali’s significance lies in how he used attention itself as a medium, becoming a figure that American culture both made possible and needed.
The Aspen Institute·Jul 2, 2026·5 min read
