Ryan Serhant

The Best Salespeople Build Trust Before They Ask for Business

Ryan Serhant argues that effective selling starts by making the interaction feel like a relationship, not a pitch: build a connection, offer help, and earn the right to ask for business. The real estate broker and founder of SERHANT. also says salespeople need to follow up persistently without making that persistence generic or intrusive, and to manage their time as deliberately as they manage client relationships.