Ronnen Harary

Co-founder and chair of Spin Master, the global children’s entertainment company behind PAW Patrol, Bakugan, Melissa & Doug, Rubik’s Cube, and Toca Boca; co-creator of PAW Patrol and author of No Experience Necessary.

Spin Master Turned Toy Novelties Into Durable Story Worlds

Spin Master co-founder Ronnen Harary argues that the company’s durable successes came when it moved beyond one-time toy novelties and built systems in which play mechanics, characters and stories reinforced one another. In a conversation with EconTalk’s Russ Roberts, Harary traces that shift from Earth Buddy and Devil Sticks to Bakugan and Paw Patrol, while arguing that the company’s longer-term test is whether it can keep generating products without its founders at the center.

Hoover InstitutionJul 13, 202614 min read