Mikey Shulman

Suno Bets That Making Songs Can Become a Mass Consumer Medium

Suno founder and CEO Mikey Shulman argues that AI music should not be understood as a cheaper substitute for streaming catalogs, but as a new form of active consumer entertainment. In a conversation with Sequoia’s Sonya Huang, he says Suno’s technical choices — modeling raw sound, prioritizing full songs, and using preference data rather than conventional benchmarks — support a product thesis that making music can be as much the point as listening to it. Shulman also frames partnerships with labels such as Warner as central to building new participatory music formats, not as a concession to incumbents.