Maximilian Martin

Co-founder and CEO of Enhanced, the company behind the Enhanced Games and related human-performance products. He previously co-founded and led Bitfield, a bitcoin mining company acquired by Northern Data.

Enhanced Goes Public at $1.2 Billion Ahead of Drug-Friendly Games

Enhanced CEO Maximilian Martin told Bloomberg Technology that the newly public company is trying to build a sports and consumer-products business around open, medically supervised performance enhancement. Fresh from a SPAC merger that valued Enhanced at $1.2bn, Martin argued that the Enhanced Games and its related “Live Enhanced” platform should let fans, customers and retail investors own part of what he called a movement. His central claim is that the model is not illicit “Olympics on steroids,” but enhancement using FDA-approved substances under doctor supervision and repeated medical screening.

Bloomberg TechnologyMay 8, 20264 min read