Marty Fox
Marty Fox is Program Manager, Advancement, for the Aspen Institute’s Sports & Society Program, where he supports Project Play and facilitates the 63X30 roundtable focused on increasing youth sports participation.
U.S. Soccer Plans School-Based Push to Close Youth Access Gaps
Project Play’s national roundtable members argued that raising youth sports participation to 63% by 2030 will require schools and after-school programs to become a larger delivery system, not simply more club recruitment. Lex Chalat of U.S. Soccer’s Soccer Forward Foundation positioned Soccer at Schools as a legacy strategy tied to the 2026 World Cup, LA28 and the Women’s World Cup, while Bank of America’s Cindy Nguyen Thomas and Massachusetts Youth Soccer’s Rob Holliday described corporate, state and local roles in turning national attention into affordable access.
63x30 Adds Community Sports Model Reaching 600,000 Children a Year
Project Play’s 63x30 discussion on communities presents Boys & Girls Clubs of America and Buffalo Wild Wings’ All-Stars partnership as a scalable way to make youth sports accessible beyond schools and pay-to-play systems. Jim Clark of BGCA and Stuart Brown of the Inspire Brands Foundation argue that long-term funding for uniforms, equipment, trained staff and league costs can turn community clubs into reliable sports settings for hundreds of thousands of children, with benefits they tie to physical health, mental health and broader youth development.