Marty Cagan

Predictable Roadmaps Can Hide How Little Product Teams Know

Marty Cagan says product teams’ pursuit of predictable plans can obscure how much they still need to learn about customers and solutions. Reflecting on regrets about his advice, the product thinker argues that teams often give too little weight to solution discovery, business viability and the leadership needed to act on evidence. As AI makes building easier, he says, clear thinking and a focus on outcomes—not output—matter more.