Mark Gurman
Managing editor of Bloomberg News’ consumer technology team and chief correspondent for Apple and consumer hardware companies, known for reporting and analysis on Apple products, Siri and Apple Intelligence, Vision Pro, smart-home devices, and AR hardware.
Camera AirPods Would Give Siri Visual Context in Apple’s 2027 Push
Bloomberg’s Mark Gurman says Apple is preparing a dense 2026 and 2027 hardware cycle that includes its first foldable iPhone, a second-generation foldable, a 20th-anniversary iPhone and camera-equipped AirPods. Gurman argues the AirPods cameras are meant not for photography or facial recognition but to give Siri visual context about a user’s surroundings, while Snap’s new Specs show the same broader push toward ambient, augmented computing despite high prices and limited near-term adoption.
Apple’s Revamped Siri May Be Good Enough to Ease Its AI Crisis
Bloomberg’s Mark Gurman argues that Apple’s revamped Siri is not a leap ahead of ChatGPT, Gemini or Claude, but may be good enough to stabilize Apple’s position in AI. Speaking with Ed Ludlow, Gurman said the new Siri finally delivers on much of the assistant promise Apple made years ago, while still falling short on advanced tasks such as deep research, long-document summaries and creating spreadsheets or slide decks. His case is that Apple can ease its AI crisis if Siri now handles the everyday questions and device-assistant tasks most of its 2bn-plus users actually need.
Apple’s Siri Overhaul Tests Whether AI Can Become an Operating-System Layer
Bloomberg’s WWDC preview frames Apple’s AI challenge as a test of integration rather than invention. Mark Gurman reports that Apple is expected to use the conference to make Siri more capable across apps, screens, personal data and web search, moving it from a weak voice assistant toward an operating-system layer; Carolina Milanesi and Paul Hudson argue that its value will depend on whether that layer is consistent, private and useful across Apple devices.
Nvidia Targets AI PCs With New Blackwell Chip and MediaTek CPU
Bloomberg Technology’s Caroline Hyde and Ed Ludlow framed Nvidia’s Computex announcements as an attempt to extend AI demand beyond the data center and into PCs, software and physical systems. The central case, led by Jensen Huang and assessed by Bloomberg reporters and analysts, is that Nvidia’s new RTX Spark chip and agentic-AI thesis could redraw parts of the PC and enterprise software markets, even as questions remain about performance, Arm’s history in PCs and the health of the broader hardware cycle.
Snowflake Rally Reflects AI Demand More Than Amazon Deal
Bloomberg Technology framed Snowflake’s 34% stock surge less as a reaction to its $6 billion Amazon Web Services deal than as a repricing of its AI software position. Snowflake chief executive Sridhar Ramaswamy pointed to stronger product revenue, higher retention and adoption of tools such as Cortex, while Bloomberg’s Brody Ford argued the AWS agreement mainly helps answer how Snowflake can manage the infrastructure costs of building AI features.
Apple Plans to Make Siri a System-Wide AI Interface
Bloomberg’s Mark Gurman says Apple is preparing a broad Siri overhaul for iOS 27 that would turn the assistant into a system-wide AI interface rather than a voice tool. The changes, expected to be announced at Apple’s June 8 Worldwide Developers Conference, include a standalone chatbot-style Siri app and a “Search or Ask” interface for typing requests, searching the device and web, and invoking AI tools across the iPhone. Gurman argues Apple’s advantage is distribution across more than two billion devices, even as Siri trails ChatGPT and Gemini in AI credibility.
AI Demand Pushes Beyond Nvidia Into Power, Memory, and Compute Markets
Bloomberg Technology framed Nvidia’s earnings as a test of the wider AI infrastructure trade rather than a simple chip-demand story. Caroline Hyde, Ed Ludlow and Bloomberg Intelligence’s Mandeep Singh said investors were looking past headline growth to constraints around China access, margins, memory prices, inference workloads and supply, while a $67 billion NextEra-Dominion deal showed how the data-center boom is already reshaping power markets. The program’s broader argument was that AI demand remains strong, but the bottlenecks have moved across the physical and financial stack.
Apple Plans Siri Chatbot With Auto-Delete and Shorter Memory
Bloomberg’s Mark Gurman says Apple is preparing to make privacy the defining claim of its next Siri update, expected to be announced at WWDC, rather than competing only on chatbot capability. Gurman reports that the revamped assistant will let users automatically delete conversations after set periods and will retain less memory than many rivals, a trade-off Apple is likely to present as consistent with its long-running privacy pitch.
OpenAI Prepares Legal Action as Apple Partnership Falls Short
Bloomberg’s Mark Gurman reports that Apple’s partnership with OpenAI has deteriorated because OpenAI expected deep ChatGPT integration across Apple software and a multibillion-dollar annual opportunity, but received a narrower set of features. Gurman says OpenAI has tried to renegotiate, believes talks have stalled, and is preparing possible legal action while still seeking an out-of-court resolution. Apple has not commented, but Gurman says it has its own concerns about OpenAI’s privacy practices, durability, leadership, and recruitment from Apple hardware teams.
Cerebras Seeks $4.8 Billion as AI Compute Demand Lifts IPO Market
Bloomberg Technology’s Caroline Hyde and Ed Ludlow framed Cerebras’ upsized IPO as part of a wider shift in which AI infrastructure is drawing capital across chips, data centers, power, payments and security. Bloomberg’s Rebecca Torrence said the Cerebras offering was more than 20 times oversubscribed, while other guests argued that investor demand is being supported by earnings growth, capacity constraints and expanding use cases rather than chips alone. The broadcast’s through-line was that the AI buildout is becoming a market-wide infrastructure trade, with financing, energy supply, stablecoins, cybersecurity and local hardware all pulled into the same investment case.
AMD’s Forecast Shows AI Demand Is Spreading Beyond GPUs
Bloomberg Technology framed AMD’s sharp rally as evidence that the AI infrastructure trade is widening beyond GPUs. Caroline Hyde, Ian King and RBC’s Srini Pajjuri said AMD’s forecast pointed to renewed demand for CPUs as AI workloads shift toward inference and agentic systems, even as Nvidia remains dominant in accelerators. The program extended that argument across Nvidia’s Corning deal, Microsoft’s power constraints and Apple’s outside-model plans: the AI boom is becoming a contest over compute, connectivity, energy and platform control.
Apple Explores Intel and Samsung for U.S. Chip Production
Mark Gurman said Apple has held early talks with Intel and Samsung about using new U.S. fabs to make future A-series and M-series processors, an exploratory move he framed as a supply-chain redundancy question rather than only a political one. Apple still relies heavily on TSMC, primarily in Taiwan, and Gurman described that geographic and supplier concentration as one of the company’s biggest risks. Across the rest of the broadcast, executives and analysts described a similar shift from exposure to execution: AI companies are giving Washington early model access for review, while enterprise adoption is being tested by security, deployment cost and proprietary data advantages.
Apple Explores Intel and Samsung as Backup Chipmakers Beyond TSMC
Bloomberg’s Mark Gurman reports that Apple has held early talks with Intel and Samsung about using new U.S. fabs to manufacture Apple-designed A-series and M-series processors. Gurman says the move is not a break with TSMC, Apple’s longtime chipmaking partner, but an effort to reduce dependence on one supplier and one geography for the components that determine whether Apple can ship its major devices.
Apple Turns to Outside AI Models as Siri Falls Behind
Bloomberg’s Mark Gurman says Apple’s reported plan to let users choose outside AI models is a platform move driven partly by weakness in its own technology. Apple aims to make Siri and Apple Intelligence good enough as defaults while allowing services such as ChatGPT, Gemini and Claude to power some features on the iPhone, he argues. Gurman says that could help users in the short term, but it does not remove Apple’s need to build stronger AI of its own for future hardware.