Mark Gurman
Bloomberg News managing editor for consumer technology and chief Apple correspondent, known for reporting on Apple, consumer hardware companies, and technology industry strategy.
AMD’s Forecast Shows AI Demand Is Spreading Beyond GPUs
Bloomberg Technology framed AMD’s sharp rally as evidence that the AI infrastructure trade is widening beyond GPUs. Caroline Hyde, Ian King and RBC’s Srini Pajjuri said AMD’s forecast pointed to renewed demand for CPUs as AI workloads shift toward inference and agentic systems, even as Nvidia remains dominant in accelerators. The program extended that argument across Nvidia’s Corning deal, Microsoft’s power constraints and Apple’s outside-model plans: the AI boom is becoming a contest over compute, connectivity, energy and platform control.
Apple Explores Intel and Samsung for U.S. Chip Production
Mark Gurman said Apple has held early talks with Intel and Samsung about using new U.S. fabs to make future A-series and M-series processors, an exploratory move he framed as a supply-chain redundancy question rather than only a political one. Apple still relies heavily on TSMC, primarily in Taiwan, and Gurman described that geographic and supplier concentration as one of the company’s biggest risks. Across the rest of the broadcast, executives and analysts described a similar shift from exposure to execution: AI companies are giving Washington early model access for review, while enterprise adoption is being tested by security, deployment cost and proprietary data advantages.
Apple Explores Intel and Samsung as Backup Chipmakers Beyond TSMC
Bloomberg’s Mark Gurman reports that Apple has held early talks with Intel and Samsung about using new U.S. fabs to manufacture Apple-designed A-series and M-series processors. Gurman says the move is not a break with TSMC, Apple’s longtime chipmaking partner, but an effort to reduce dependence on one supplier and one geography for the components that determine whether Apple can ship its major devices.
Apple Turns to Outside AI Models as Siri Falls Behind
Bloomberg’s Mark Gurman says Apple’s reported plan to let users choose outside AI models is a platform move driven partly by weakness in its own technology. Apple aims to make Siri and Apple Intelligence good enough as defaults while allowing services such as ChatGPT, Gemini and Claude to power some features on the iPhone, he argues. Gurman says that could help users in the short term, but it does not remove Apple’s need to build stronger AI of its own for future hardware.