Mark Gurman
Managing editor of Bloomberg News’ consumer technology team and chief correspondent covering Apple and consumer hardware; author of the Power On newsletter.
Apple Uses Monthly Payments to Accelerate Device Upgrade Cycles
Bloomberg’s Mark Gurman says Apple’s upgrade program is designed to recast a $1,000-plus hardware purchase as a manageable monthly payment, encouraging customers to replace devices more often. The company can then benefit not only from recurring payments but also from reselling returned devices and reusing their parts, he argues. But the strategy depends on inventory: Gurman says shortages of the latest MacBook Air could frustrate customers ready to trade in.
M4 MacBook Pro Leads Apple’s Staged AI Hardware Roadmap
Bloomberg’s Mark Gurman reports that Apple is preparing a broad Mac refresh spanning iMacs, Mac minis, Mac Studios and MacBook Pros, with an M4 MacBook Pro expected this fall and new MacBook Air and Mac Pro models next year. He argues that Apple’s response to AI demand will arrive in stages: near-term chip upgrades first, then a far later touchscreen OLED MacBook Pro powered by M5 chips, followed by M6 models designed more explicitly around on-device AI workloads.
Camera Glasses Face a Privacy Test Beyond Hardware
Bloomberg’s Mark Gurman argues that Samsung’s Z Fold 8 offers a practical preview of Apple’s expected foldable, using a wide-open format to make reading, video, gaming and multitasking more usable than on a conventional phone. Samsung’s planned camera-equipped smart glasses point to a harder problem for the broader wearables market, he says: comparable hardware will not matter if companies cannot persuade bystanders that they are not being recorded without their consent.
Apple Leasing Program Sets Fixed Upgrade Cycles Across Devices
Apple plans to replace its existing financing and iPhone upgrade offers with a Klarna-backed leasing program that requires customers to return devices or pay a buyout fee at the end of fixed terms, according to Bloomberg’s Mark Gurman. Gurman argues that lower monthly payments could make increasingly expensive Apple hardware more accessible while creating scheduled moments for customers to upgrade. The program would extend the model beyond iPhones to Apple Watches, iPads and Macs.
Apple Plans OLED iPad Mini as China AI Requires Local Partners
Apple is preparing its largest iPad mini overhaul in five years, led by an OLED display, as it readies updates to the Pro, Air and entry-level models, Bloomberg’s Mark Gurman reports. Gurman says the hardware push follows iPad price increases of $100 to $200 and is meant to give customers more visible reasons to upgrade. In China, he says Apple Intelligence would retain Apple’s on-device models but rely on Baidu and Alibaba technology, with model updates subject to periodic government approval.
Apple Lawsuit Threatens OpenAI’s Access to Hardware Talent
Apple’s trade-secrets lawsuit against OpenAI could complicate the AI company’s effort to build a consumer device by making former Apple hardware talent more cautious about joining, Bloomberg’s Mark Gurman argues. Apple alleges that OpenAI’s recruiting, including under hardware chief and former Apple executive Tang Tan, involved confidential information and prototypes; OpenAI denies any interest in other companies’ trade secrets. Gurman reports that OpenAI remains on track to announce a device this year and ship it in 2027, but says the litigation may reshape its hiring environment well before the facts are tested in discovery.
Apple Expands Broadcom Spending While Bringing Wireless Chips In-House
Bloomberg’s Mark Gurman says Apple’s expanded Broadcom deal is less a straightforward supplier-retention move than a redefinition of Broadcom’s role in Apple’s hardware stack. Apple is committing more than $30 billion in US-focused chip spending, including investment in Broadcom’s Colorado facility, while designing more of its own wireless components. Gurman argues Broadcom is being pushed out of its former core position in Bluetooth and Wi-Fi chips but remains important in RF filters for Apple’s in-house modems and ASIC work tied to Apple Intelligence servers.
Apple Extends Broadcom Deal Through 2031 for Server-Side AI Chips
Bloomberg’s Mark Gurman says Apple’s expanded Broadcom agreement, which runs through 2031 and covers custom chips for multiple generations of Apple products, is chiefly about server-side AI silicon rather than another connectivity component for consumer devices. He says Broadcom is working on technology for a new Apple server chip, known internally as Baltra, as Apple moves its Apple Intelligence infrastructure beyond repurposed Mac processors toward purpose-built ASICs.
Apple Raises Mac and iPad Prices as Memory Costs Climb
Bloomberg’s Mark Gurman says Apple’s latest price increases are an unusually broad response to higher memory and storage costs tied to AI data-center demand. The increases hit Macs, iPads, home devices and Vision Pro, with the sharpest demand risk in categories where buyers have cheaper alternatives, especially iPads, Apple TV and HomePod. Gurman also reads Apple’s wording as leaving room for another round, potentially including the iPhone and Apple Watch when new models arrive in September.
Meta Moves Smart Glasses Down-Market With First Own-Brand Models
Bloomberg’s Mark Gurman says Meta’s first smart glasses under its own brand mark a shift from the company’s reliance on Ray-Ban and Oakley partnerships toward more control over design, branding and price. The new $300 glasses, still made by EssilorLuxottica, have the same capabilities as Meta’s existing models but create a cheaper entry tier; Gurman also says Meta is seriously considering camera-free versions that could be lighter, less expensive and less exposed to privacy concerns.
John Ternus’s First Apple Test Is Restoring Design’s Authority
Bloomberg’s Mark Gurman argues that John Ternus, framed in the segment as Apple’s incoming CEO, should make restoring industrial design’s authority his first priority. Gurman says Apple’s design studio has shifted from the product-defining center associated with the Steve Jobs and Jony Ive eras into a service function for operations and engineering, and that a real reset would have to show up in products such as a foldable iPhone, AirPods, and Apple Watch.
Camera AirPods Would Give Siri Visual Context in Apple’s 2027 Push
Bloomberg’s Mark Gurman says Apple is preparing a dense 2026 and 2027 hardware cycle that includes its first foldable iPhone, a second-generation foldable, a 20th-anniversary iPhone and camera-equipped AirPods. Gurman argues the AirPods cameras are meant not for photography or facial recognition but to give Siri visual context about a user’s surroundings, while Snap’s new Specs show the same broader push toward ambient, augmented computing despite high prices and limited near-term adoption.
Apple’s Revamped Siri May Be Good Enough to Ease Its AI Crisis
Bloomberg’s Mark Gurman argues that Apple’s revamped Siri is not a leap ahead of ChatGPT, Gemini or Claude, but may be good enough to stabilize Apple’s position in AI. Speaking with Ed Ludlow, Gurman said the new Siri finally delivers on much of the assistant promise Apple made years ago, while still falling short on advanced tasks such as deep research, long-document summaries and creating spreadsheets or slide decks. His case is that Apple can ease its AI crisis if Siri now handles the everyday questions and device-assistant tasks most of its 2bn-plus users actually need.
Apple’s Siri Overhaul Tests Whether AI Can Become an Operating-System Layer
Bloomberg’s WWDC preview frames Apple’s AI challenge as a test of integration rather than invention. Mark Gurman reports that Apple is expected to use the conference to make Siri more capable across apps, screens, personal data and web search, moving it from a weak voice assistant toward an operating-system layer; Carolina Milanesi and Paul Hudson argue that its value will depend on whether that layer is consistent, private and useful across Apple devices.
Nvidia Targets AI PCs With New Blackwell Chip and MediaTek CPU
Bloomberg Technology’s Caroline Hyde and Ed Ludlow framed Nvidia’s Computex announcements as an attempt to extend AI demand beyond the data center and into PCs, software and physical systems. The central case, led by Jensen Huang and assessed by Bloomberg reporters and analysts, is that Nvidia’s new RTX Spark chip and agentic-AI thesis could redraw parts of the PC and enterprise software markets, even as questions remain about performance, Arm’s history in PCs and the health of the broader hardware cycle.
Snowflake Rally Reflects AI Demand More Than Amazon Deal
Bloomberg Technology framed Snowflake’s 34% stock surge less as a reaction to its $6 billion Amazon Web Services deal than as a repricing of its AI software position. Snowflake chief executive Sridhar Ramaswamy pointed to stronger product revenue, higher retention and adoption of tools such as Cortex, while Bloomberg’s Brody Ford argued the AWS agreement mainly helps answer how Snowflake can manage the infrastructure costs of building AI features.
Apple Plans to Make Siri a System-Wide AI Interface
Bloomberg’s Mark Gurman says Apple is preparing a broad Siri overhaul for iOS 27 that would turn the assistant into a system-wide AI interface rather than a voice tool. The changes, expected to be announced at Apple’s June 8 Worldwide Developers Conference, include a standalone chatbot-style Siri app and a “Search or Ask” interface for typing requests, searching the device and web, and invoking AI tools across the iPhone. Gurman argues Apple’s advantage is distribution across more than two billion devices, even as Siri trails ChatGPT and Gemini in AI credibility.
AI Demand Pushes Beyond Nvidia Into Power, Memory, and Compute Markets
Bloomberg Technology framed Nvidia’s earnings as a test of the wider AI infrastructure trade rather than a simple chip-demand story. Caroline Hyde, Ed Ludlow and Bloomberg Intelligence’s Mandeep Singh said investors were looking past headline growth to constraints around China access, margins, memory prices, inference workloads and supply, while a $67 billion NextEra-Dominion deal showed how the data-center boom is already reshaping power markets. The program’s broader argument was that AI demand remains strong, but the bottlenecks have moved across the physical and financial stack.
Apple Plans Siri Chatbot With Auto-Delete and Shorter Memory
Bloomberg’s Mark Gurman says Apple is preparing to make privacy the defining claim of its next Siri update, expected to be announced at WWDC, rather than competing only on chatbot capability. Gurman reports that the revamped assistant will let users automatically delete conversations after set periods and will retain less memory than many rivals, a trade-off Apple is likely to present as consistent with its long-running privacy pitch.
OpenAI Prepares Legal Action as Apple Partnership Falls Short
Bloomberg’s Mark Gurman reports that Apple’s partnership with OpenAI has deteriorated because OpenAI expected deep ChatGPT integration across Apple software and a multibillion-dollar annual opportunity, but received a narrower set of features. Gurman says OpenAI has tried to renegotiate, believes talks have stalled, and is preparing possible legal action while still seeking an out-of-court resolution. Apple has not commented, but Gurman says it has its own concerns about OpenAI’s privacy practices, durability, leadership, and recruitment from Apple hardware teams.
Cerebras Seeks $4.8 Billion as AI Compute Demand Lifts IPO Market
Bloomberg Technology’s Caroline Hyde and Ed Ludlow framed Cerebras’ upsized IPO as part of a wider shift in which AI infrastructure is drawing capital across chips, data centers, power, payments and security. Bloomberg’s Rebecca Torrence said the Cerebras offering was more than 20 times oversubscribed, while other guests argued that investor demand is being supported by earnings growth, capacity constraints and expanding use cases rather than chips alone. The broadcast’s through-line was that the AI buildout is becoming a market-wide infrastructure trade, with financing, energy supply, stablecoins, cybersecurity and local hardware all pulled into the same investment case.
AMD’s Forecast Shows AI Demand Is Spreading Beyond GPUs
Bloomberg Technology framed AMD’s sharp rally as evidence that the AI infrastructure trade is widening beyond GPUs. Caroline Hyde, Ian King and RBC’s Srini Pajjuri said AMD’s forecast pointed to renewed demand for CPUs as AI workloads shift toward inference and agentic systems, even as Nvidia remains dominant in accelerators. The program extended that argument across Nvidia’s Corning deal, Microsoft’s power constraints and Apple’s outside-model plans: the AI boom is becoming a contest over compute, connectivity, energy and platform control.
Apple Explores Intel and Samsung for U.S. Chip Production
Mark Gurman said Apple has held early talks with Intel and Samsung about using new U.S. fabs to make future A-series and M-series processors, an exploratory move he framed as a supply-chain redundancy question rather than only a political one. Apple still relies heavily on TSMC, primarily in Taiwan, and Gurman described that geographic and supplier concentration as one of the company’s biggest risks. Across the rest of the broadcast, executives and analysts described a similar shift from exposure to execution: AI companies are giving Washington early model access for review, while enterprise adoption is being tested by security, deployment cost and proprietary data advantages.
Apple Explores Intel and Samsung as Backup Chipmakers Beyond TSMC
Bloomberg’s Mark Gurman reports that Apple has held early talks with Intel and Samsung about using new U.S. fabs to manufacture Apple-designed A-series and M-series processors. Gurman says the move is not a break with TSMC, Apple’s longtime chipmaking partner, but an effort to reduce dependence on one supplier and one geography for the components that determine whether Apple can ship its major devices.
Apple Turns to Outside AI Models as Siri Falls Behind
Bloomberg’s Mark Gurman says Apple’s reported plan to let users choose outside AI models is a platform move driven partly by weakness in its own technology. Apple aims to make Siri and Apple Intelligence good enough as defaults while allowing services such as ChatGPT, Gemini and Claude to power some features on the iPhone, he argues. Gurman says that could help users in the short term, but it does not remove Apple’s need to build stronger AI of its own for future hardware.