Maggie McGrath

Senior editor at Forbes and editor of ForbesWomen, where she covers female entrepreneurship and women in business. She has worked at Forbes since 2013 and has interviewed business leaders at Forbes events.

Honest Narrowed Its Product Focus to Build Financial Resilience

At The Honest Company, CEO Carla Vernón says transformation required narrowing the business before it could grow: when she took over in 2023, she focused the financially strained company on a smaller set of product categories and set out to strengthen its business practices. In a WIN Summit fireside chat with Forbes editor Maggie McGrath, Vernón argued that lasting change also depends on candid communication and clear priorities, with employees—not technology alone—driving the work.

The Aspen InstituteOct 27, 20267 min read