Lance Katigbak

Principal in Boston Consulting Group’s Manila office and a consumer researcher who coleads BCG’s Philippines research on the desires and aspirations of consumers and MSMEs. He specializes in large-scale transformation, fintech, and go-to-market strategy, and delivered a TED@BCG talk advocating that countries measure citizens’ dreams alongside GDP.

Governments Should Track Aspirations Alongside Economic Growth

Consumer researcher Lance Katigbak argues that GDP and other economic measures can show growth without revealing whether citizens believe they are moving toward the lives they want. Drawing on a nationwide survey of more than 1,500 Filipinos, he says governments should track ambitions, barriers and perceived progress alongside conventional indicators—starting with the widespread desire for financial security against health shocks. Katigbak’s proposed “Department of Dreams” would use that data to test whether health, labor, education and industry policy aligns with citizens’ goals.

TEDAug 21, 20265 min read