Jeff Harmon

Jeffrey Harmon is co-founder and chief content officer of Angel, and co-founder of Harmon Brothers, the advertising agency behind viral campaigns for brands including Squatty Potty, Purple, and Poo-Pourri. He previously co-founded Orabrush and helped develop Angel’s Pay It Forward ticket model.

The Best Business Openings Start With Attention Others Overlook

Angel Studios founder Jeff Harmon argues that businesses can get their start by finding a “glitch”: an overlooked pocket of demand or attention that is small but motivated enough to support a foothold. In an interview with Shaan Puri, he points to Orabrush, where cheap early YouTube ads let the team test an offer and learn before the opportunity narrowed. His broader point is to pair a real customer problem with an underused way to reach people willing to act.

My First MillionOct 7, 202619 min read