Grant Canary

Subsidies, Permits, and Carbon Rules Shape Whether Conservation Markets Work

At a Hoover Institution session on “enviropreneurship,” Holly Fretwell and three environmental entrepreneurs argued that markets can finance conservation only when environmental benefits can be measured, paid for, and permitted. Maiky Iberkleid of RESILIFT, Grant Canary of Mast Reforestation, and Manuel Piñuela of Cultivo each described a different bottleneck: subsidized flood insurance that weakens demand for home elevation, reforestation constrained by supply chains and carbon-accounting rules, and grassland regeneration that becomes investable only after legal and underwriting risks are narrowed.