Netflix Seeks More Viewer Engagement Without Sacrificing 30% Margins
Netflix has lost about $135 billion in market value this year, and Bloomberg’s Felix Gillette argues that its immediate challenge is to lift viewer engagement while keeping margins above 30%. With the company’s next year of film and television largely shaped by the previous leadership, Gillette says Netflix must find ways to keep audiences watching without relying too heavily on costly programming such as live sports. One option under consideration, he suggests, is releasing series episodes weekly rather than all at once.
Bloomberg Technology·Oct 20, 2026·3 min read
