Constantin Bensch

AI Makes Customer Understanding the Scarce Input in Product Development

Listen Labs co-founder and CEO Alfred Wahlforss argues that as AI makes software and marketing execution cheaper, the scarce input for companies becomes knowing what customers actually want. He describes Listen as an AI research platform that runs large-scale voice interviews, builds carefully targeted audiences, and uses interview data to simulate how specific customer groups may respond to future questions. Wahlforss’s central claim is that interviews, when designed and tested properly, can provide a richer and more predictive signal than surveys, behavioral logs, or generic personas.