Fine-Tuning Becomes the Next Step for Mature AI Products
Benjamin Cowen, a forward-deployed machine-learning engineer at Modal, argues that fine-tuning is becoming a normal stage in the maturation of AI products rather than a specialist research exercise. His case is that frontier APIs and product teams optimize for different goals: labs need broadly capable models, while companies need models that fit their own economics, latency constraints and business-specific quality metrics. Cowen says the decision point shows up when API costs overwhelm revenue, evals stop improving through prompting, or shared endpoints cannot meet throughput requirements.
AI Engineer·Jun 2, 2026·6 min read
