Amanda Bradford

Amanda Bradford Opened The League to 500 Users After 8,000 Registered

Amanda Bradford built The League’s launch months before the dating app was ready, using in-person events and a waitlist to assemble a founding community. In her account, opening to just 500 people made it easier to see whether the product worked before expanding; she later concluded that launching in too many cities added complexity without meaningful revenue. Her approach treats pre-launch activity as a way to build and learn from an initial marketplace, not just generate buzz.