Adam Neumann

WeWork’s Growth Outran Its Founder—and Its Operating Systems

Adam Neumann says WeWork’s growth outran his ability to lead it: as a proposed $4.2 billion investment shifted his attention from the company’s mission to his potential wealth, he lost sight of what the business was for. In an interview with Steven Bartlett, the WeWork co-founder argues that rapid expansion is not itself the problem; founders must develop their judgment, teams and operating systems at the same pace, or the company’s growth can expose weaknesses that eventually crack it.