Aadit Palicha

Co-founder and CEO of Zepto, the India quick-commerce company he started with Kaivalya Vohra after earlier work on KiranaKart. Palicha is known for scaling Zepto’s dark-store grocery delivery model and for publicly discussing the company’s use of AI in supply chain, customer support, advertising, and engineering workflows.

Zepto Is Building India’s Urban Grocery Supply Chain Around Quick Commerce

Zepto co-founder and CEO Aadit Palicha argues that the company is not mainly a quick-commerce app but a grocery infrastructure business built around dark stores, supply-chain control and the promise of 10-minute delivery. In a Startup School India conversation with Jared Friedman, Palicha traces Zepto’s path from a COVID-era WhatsApp grocery group in Mumbai to a platform handling millions of daily deliveries, saying the decisive moves came from staying close to dissatisfied customers and working backward from speed, quality, selection and price.

Y CombinatorMay 19, 202611 min read