Apple’s India Sales Reach $10 Billion on iPhone Demand
Apple’s annual sales in India have surpassed $10 billion for the first time, up from $9 billion in the prior fiscal year, with iPhone sales leading the increase, Bloomberg’s Dana Wollman reports. MacBooks and iPads also gained, but the milestone underscores the iPhone’s role as Apple’s principal growth engine in a market Bloomberg says has expanded 67% over three years. The result comes as John Ternus prepares to run Apple’s core business and begins reshaping its senior ranks.
India’s $10 billion milestone was led by the iPhone, with growth across Apple’s product lines
Apple’s annual sales in India reached $10 billion for the first time, according to previously unreported figures cited by Dana Wollman. The result was up from $9 billion in the prior fiscal year, and the product mix matters: iPhone sales led the increase.
Wollman said MacBooks and iPads also posted gains. But those categories were not presented as the central explanation for the milestone. The iPhone—the product Apple is best known for—was the leading contributor to the sales surge.
It was the iPhone products that were leading those sales.
That distinction gives the number more definition than a topline revenue result alone. India’s growth was not limited to a single Apple category: computers and tablets increased as well. Yet the company’s flagship handset remained the principal engine behind the move from $9 billion to $10 billion in annual sales.
A Bloomberg chart shown during the discussion described Apple’s India revenue as having surged 67% in three years. It spans fiscal years 2022–23 through 2025–26 and places the latest annual result at $10 billion. The chart frames the latest gain as part of a sustained expansion rather than an isolated annual increase.
The source does not break out sales by device category or explain the particular drivers of iPhone demand. It does establish the relative direction: iPhone sales were leading, while MacBooks and iPads were also up. For Apple, that makes India a market where the core consumer device is carrying the largest share of growth even as adjacent hardware categories contribute to the broader increase.
Ed Ludlow described India as economically different from other markets Apple prioritizes. The reported figures put a specific scale on Apple’s traction there: $10 billion in annual sales, following $9 billion in the preceding fiscal year, within a three-year revenue rise Bloomberg characterized as 67%.
Ternus takes the core business as Apple brings back a former hardware lieutenant
The India result arrives alongside a defined change in Apple’s senior leadership structure. On September 1, Tim Cook will step aside as chief executive but remain with the company as executive chairman, Dana Wollman said. Cook’s role will focus more on high-level geopolitical relationships with foreign leaders, while John Ternus assumes responsibility for running Apple and its core business.
The transition is not described as Cook leaving Apple. It is a reassignment of roles: Ternus becomes CEO, and Cook moves into an executive-chairman position with a greater emphasis on external geopolitical engagement. The source does not provide further detail on the division of duties beyond that distinction.
One early staffing decision offers a view into how Ternus is forming the management structure around his new role. He has brought back Laura Legros, a retired Apple executive who previously served as a vice president and as Ternus’s lieutenant when he led hardware engineering.
Wollman characterized the return as unusual because Apple does not typically bring retired executives back into the company. Her account also explains why Legros may be useful to Ternus at this moment: she was, in Wollman’s words, “loyal and reliable” in his earlier organization. As he settles into the chief executive role, Ternus is turning to an executive with whom he already has a working relationship.
Legros will return as a vice president. Her exact responsibilities are not yet known, but Wollman said the role will be cross-functional and cross-disciplinary. It will extend beyond the hardware-engineering sphere in which Legros and Ternus previously worked together.
That limitation is significant. The appointment is not presented simply as a restoration of a former hardware executive to her old lane. Apple is placing Legros in a role intended to reach across functions, though the source does not specify which functions, what authority she will hold, or how the position will fit alongside other senior executives.
The two developments offer different kinds of evidence about Apple’s next phase. India supplies a measurable commercial result: annual sales crossing $10 billion, led by the iPhone and supported by growth in Macs and iPads. The leadership shift supplies the operating context: Ternus will run the core business, while Cook remains as executive chairman with a greater focus on geopolitical relationships. Legros’s return adds an early personnel marker to that transition—a trusted former lieutenant returning in a broader, as-yet-undefined role.